Insights

Practitioner-grade
marketing notes.

Field-tested guides on SEO, GEO, paid search, lead generation and AI search. Written for the people doing the work — clear answers, specific numbers, and the trade-offs we actually weigh on engagements. 26 pieces and counting.

Latest

AI lead scoring15 May 2026

AI-Powered Lead Scoring: How to Prioritise Your Best Prospects Automatically

How modern AI lead scoring models replace manual qualification — automatically surfacing the highest-intent prospects so your team focuses on conversations that convert.

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The catalog

Everything we've published.

Agentic AI6 May 2026

Agentic AI for Business: What AI Agents Mean for Your Workflows in 2026

Understand agentic AI in 2026. How autonomous AI agents differ from chatbots, where they add value in business workflows, and what to implement first.

Meta Ads B2B strategy22 Apr 2026

Meta Ads Strategy for B2B: Generating Quality Leads on Facebook & Instagram

Generate quality B2B leads on Meta in 2026. Learn targeting strategies, lead ad formats, retargeting funnels, and creative frameworks for Facebook & Instagram.

Local Google Ads strategy1 Apr 2026

Google Ads for Local Services: Winning Customers in Your Service Area

Win local customers with Google Ads in 2026. Guide to Local Services Ads, Search campaigns, and Performance Max for NZ service area businesses.

Technical website performance21 Mar 2026

Website Performance & Core Web Vitals: The Technical Guide for 2026

Improve Core Web Vitals and page speed in 2026. Technical guide covering LCP, CLS, INP, image optimisation, caching, and CDN setup for NZ businesses.

CMS platform comparison3 Mar 2026

Webflow vs WordPress in 2026: Which Platform Is Right for Your Business?

Choosing between Webflow and WordPress in 2026? Our honest comparison covers design, SEO, maintenance, cost, and which platform suits which business.

AI marketing tools24 Feb 2026

AI Tools for Marketing Teams: The 2026 Stack

The best AI tools for marketing teams in 2026. Curated stack covering content, ads, email, SEO, and analytics with integration guide and ROI benchmarks.

Professional services growth30 Jan 2026

Scaling a Professional Services Business: The Growth Playbook

Scale your professional services firm without burning out. Covers service productisation, team leverage, pricing strategy, and tech stack for 2026.

Landing page design17 Jan 2026

Landing Page Design: The Framework for High-Converting Pages in 2026

Design landing pages that convert in 2026. Covers layout, copy frameworks, trust signals, CTAs, and A/B testing for Google and Meta traffic.

No-code web applications29 Dec 2025

No-Code Web Apps: What You Can Build with Webflow in 2026

What can you build without code in 2026? A guide to Webflow web apps — membership sites, client portals, calculators, and interactive business tools.

Technical SEO13 Dec 2025

Technical SEO in 2026: The Foundation That Makes Everything Else Work

Get the technical SEO foundations right in 2026. Complete guide to crawlability, schema markup, Core Web Vitals, llms.txt, and AI crawler optimisation.

AI sales automation21 Nov 2025

How to Automate Your Sales Process with AI: From Lead to Close

Automate your sales process with AI in 2026. Covers AI prospecting, personalised outreach, lead scoring, CRM automation, and deal velocity tools.

Ecommerce AI personalisation13 Nov 2025

AI-Powered Personalisation for Ecommerce: Beyond 'Hello, [First Name]'

Use AI to personalise every ecommerce touchpoint. Guide to product recommendations, dynamic email, on-site personalisation, and retargeting in 2026.

RevOps strategy27 Oct 2025

Revenue Operations (RevOps): The Complete Guide for Growing Businesses

Revenue Operations (RevOps) aligns your entire go-to-market team for predictable growth. Learn the framework, tech stack, and KPIs to implement it.

B2B lead generation29 Sept 2025

B2B Lead Generation for Professional Services: The 2026 Playbook

Build a consistent B2B pipeline for your professional services firm. Covers content-led inbound, LinkedIn authority, and referral systems for 2026.

Ecommerce GEO18 Sept 2025

GEO for Ecommerce: Getting Your Products Recommended by AI

Get your products recommended by AI search engines in 2026. GEO for ecommerce — product schema, review signals, and entity optimisation guide.

Google Ads4 Sept 2025

Google Ads for B2B SaaS: The Complete Strategy Guide for 2026

How to run profitable Google Ads for B2B SaaS in 2026. Campaign structure, offline conversion tracking, value-based bidding, and benchmarks from real SaaS campaigns.

Google Ads for business growth16 Aug 2025

Google Ads for Business Growth: The Complete 2026 Guide

Discover how Google Ads drives measurable business growth. Industry benchmarks, strategies, and expert insights to maximise your ROI in 2026.

SEO and GEO strategy4 Aug 2025

SEO & GEO Strategy for 2026 and Beyond

SEO and GEO are layers of one system, not competing strategies. Learn the three-layer framework and 90-day roadmap for compounding AI-driven authority and revenue.

Measuring GEO performance12 July 2025

How to Measure GEO Success (What to Track Instead of Rankings)

Rankings don't measure GEO. Learn the four metrics that prove AI recommendation is driving revenue: citation frequency, assisted conversions, close rate, and sales velocity.

AI-referred lead conversion27 June 2025

Why AI-Referred Leads Convert Better

AI-referred leads convert 32–68% higher because trust is pre-qualified. Learn how AI recommendations compress sales cycles and drive stronger ROI.

Choosing the right CRM for growing businesses by comparing HubSpot, Salesforce, and Pipedrive across use cases, complexity, cost, and scalability.16 Sept 2025

HubSpot vs. Salesforce vs. Pipedrive: Complete Cost & Feature Comparison for SMBs

Discover which CRM is best for your small or medium business. Compare HubSpot, Salesforce, and Pipedrive on price, features, integrations, and use case suitability.

The Challenges of B2B Lead Generation in the Insurance Industry16 Nov 2024

The Unique Challenges of B2B Lead Generation in the Insurance Industry

Insurance brokers targeting high‑revenue enterprises face unique hurdles—long sales cycles, entrenched client relationships, low‑quality leads, and stakeholder complexity. Discover how data‑driven personalisation, nurturing automation, and targeted digital campaigns can transform B2B acquisition.

Field notes22 July 2022

30 Years of the Internet and Digital Marketing

Explore three decades of digital marketing evolution—from the first banner ad in 1994 to the rise of e‑commerce, email, social platforms, and mobile—showing how the internet has reshaped how businesses reach and engage audiences.

Field notes8 Sept 2022

Twitter Ads for Beginners

Get started with Twitter Ads confidently. Learn the ad types, how to define targets and budgets, craft compelling visuals and copy, plus testing strategies—all designed for measurable business impact.

Field notes25 Dec 2021

LinkedIn Ads vs Facebook Ads

LinkedIn Ads excel for B2B precision, targeting professionals by job title and industry—while Facebook Ads deliver broader reach at lower cost. Learn which suits your marketing goals, budget, and audience best.

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