Skip to content

Insights

Practitioner-grade
marketing notes.

Field-tested guides on SEO, GEO, paid search, lead generation and AI search. Written for the people doing the work — clear answers, specific numbers, and the trade-offs we actually weigh on engagements. 31 pieces and counting.

paid media strategy27 July 2026

Paid Media Strategy: The Complete Performance Guide for 2026

A complete paid media strategy guide for 2026: Meta, Google, TikTok, bidding, creative testing, ROAS reality, and CAPI. Built on real campaign data from Involve Digital.

Read insight

The catalog

Everything we've published.

Build it into your plan

Want any of this in your growth plan?

Field notes go deep on individual topics. The strategist below stitches the relevant ones together into a plan that's specific to your business — channels, budget, timeline, and the order to do things in.

Talk to the strategist