Websites & marketing packages for plumbers
Rank for the jobs you actually want.
New builds. Hydraulic packages. Commercial fitout. Maintenance contracts that run for years instead of an afternoon. You get the work you are findable for — so the site is built for the jobs you want more of, with a page for every capability you sell and every area you cover, and your credentials where a builder checks them.
- commercial leads in six weeks — MLA Traffic, a compliance-gated Melbourne trades business, after a page-per-service rebuild
commercial leads in six weeks — MLA Traffic, a compliance-gated Melbourne trades business, after a page-per-service rebuild
- enquiries in month one for BCS Broking, against none worth the name in the eleven years before it
enquiries in month one for BCS Broking, against none worth the name in the eleven years before it
- for every core service term in its region, within days of launch — Mr Mow, Gore
for every core service term in its region, within days of launch — Mr Mow, Gore
The trade, as it actually works
How the jobs worth having get won
You get the work you are findable for
This is the part most plumbers are never told. One general page collects whatever the market throws at it, and what a generic plumbing page attracts is the smallest, most reactive end of the trade — the jobs that interrupt your day and end the same afternoon. New-build and commercial buyers search by capability: hydraulic services, backflow prevention, commercial fitout, gas installation, maintenance contracts. If none of those exist as a page, none of them can find you, and the mix never changes no matter how good you are.
The good jobs are relationships that repeat
A builder you win once puts you on the next six houses. A facilities manager or strata committee signs a maintenance agreement and you have a forward book instead of a phone that has to ring again tomorrow. That is why plumbers chase this work: it is bigger, it runs longer, it schedules, and it invoices on progress rather than on argument. It is also why the page a developer or a builder lands on has to look like it was written for them, not for a homeowner with a blocked sink.
Credentials are the shortlist filter
Before a principal contractor or a facilities manager puts you on a package, someone checks: licence, gas and backflow endorsements, public liability, workers compensation, safety documentation, whatever prequalification the client runs. They check quietly, on your website, without ringing to ask. If it is not visible, you are not shortlisted — and you never find out why. The credentials belong near the top of the page, not in the footer.
The quote cycle is long, and most of it happens without you
Hydraulic packages get priced off drawings, compared on scope and reliability, and sat on for weeks. Through all of it you are being assessed by people you have not spoken to. Completed projects, the sectors you work in, the size of job you are set up for and how you handle variations and defects — that is what does the selling while you are on site. A gallery of finished bathrooms does not answer any of it.
The same structure, three times
A page per capability. A page per area.
Three businesses, three industries, one architecture — and in every case the same before: a handful of general pages that gave buyers nothing specific to find. These are our own clients and our own numbers, each linked to the full write-up.
MLA Traffic
Traffic management, Melbourne
The closest thing to a plumbing business in our portfolio: compliance-gated trades work sold to councils, civil contractors and utilities.
Their Squarespace template had no service pages and no location pages, so a search for a specific capability in a specific place had nothing to land on. The rebuild gave every service its own page and every area its own page, and put the VicRoads pre-qualification above the fold — because a principal contractor cannot legally engage a company that does not hold it. In the six weeks after launch the site brought in 19 commercial leads, and 18 job applications from a careers page that finally ranked.
commercial leads, first six weeks
BCS Broking
Commercial insurance & surety, Australia
What happens when depth on a narrow capability gets its own page instead of one general one.
Eleven years without a single decent website lead, on fifteen pages and a homepage last published in 2016. We rebuilt it around the market rather than the business: nineteen insurance verticals and eleven surety bond types, each with its own page, titled the way a finance director actually searches. Ten enquiries arrived in the first month. Three months after relaunch they held the first organic result for “surety bonds broker australia construction mining”, and Google’s AI Overview named them among prominent firms alongside Aon — with two of their own articles cited as sources.
enquiries in month one, after eleven years of none
Mr Mow Garden Services
Local trades, Gore
The local-services build these subscription packages are modelled on.
A three-page self-built site — homepage, contact, and a gallery that redirected to Facebook — replaced with fourteen pages: one per service, one per town on the run. Two-week build. Within days of launch it ranked first for every core service term across Eastern Southland and was showing up in AI search. The same page-per-capability, page-per-area structure every one of these subscriptions ships with.
every core service term, within days
Matching the package to the trade
Which package fits a plumbing business
Starter — trading up the job mix
You are established, the work comes in, and too much of it is the small stuff. Starter builds the site around the jobs you want more of: a page for each capability you sell — new residential builds, bathroom and kitchen rough-in, hot water systems, gas installation, backflow, leak detection — and a page for each area you work, so a builder searching in your patch has something specific to land on. Your licence, endorsements and insurance sit in a credentials block where a client checks them. Twenty pages covers that spread for most operators, and the monthly content update is where the next capability goes as you take it on.
Growth — going after contracts
You want builders, developers, strata and facilities managers — buyers who compare before they call. Growth adds the work that earns that: a proper new page every month, which for a plumbing business is usually a sector or a capability written at the depth those buyers read at, the kind of page BCS Broking won its AI citations with. Plus your Google Business Profile worked weekly, the review sequence running, and a monthly report showing which capabilities and which areas you now win. This is the plan for the business that wants a forward book rather than a busy phone.
The add-ons that earn their keep in this trade
- Extra pages. $150 one-off, and in this trade it is the sharpest tool you have: every new capability you want work in — thermostatic mixing valves, commercial kitchens, a new suburb the second van can reach — is one page away from being findable. Add the ones you genuinely do; a page for work you have never taken has nothing to say and will not rank.
- Monthly SEO. Commercial and new-build searches are lower volume and far higher value than residential ones, and they reward depth over volume. That is exactly the work this add-on does. On Starter it is worth it if you want the compounding content without the rest — though compare Growth first, which bundles it with the Business Profile and review work.
- Google Ads management. Rankings compound over months; ads work this week. The useful play here is not bidding on emergency terms — it is buying the commercial and new-build searches while the organic pages mature, and learning which job types actually convert before you commit pages to them. Running to your own sub-second pages is what keeps the click price sane.
- Review acquisition. Residential customers pick from the map pack and the map pack runs on reviews. Commercial buyers use them differently — as corroboration once you are already on the shortlist — but a thin review profile still loses you jobs you were otherwise winning.
02Pricing
One subscription. Everything covered.
The monthly fee isn't hosting with a logo on it. It's an actively maintained, technically tuned web presence — designed, built, hosted, monitored and updated — so you never have to think about your website again.
Starter
$297AUD / month
The complete small-business site: custom designed, engineered properly, hosted, monitored and maintained. You never think about your website again.
- Up to 20 pages — every service and every area you work gets its own page, structured to rank
- Custom design, no templates
- Next.js build on Vercel edge hosting
- Core Web Vitals optimised
- Google Analytics 4 + conversion tracking set up
- Google Business Profile embed + NAP schema
- LocalBusiness + Service schema on every page
- AEO FAQ section on the homepage
- SSL, uptime monitoring, security updates
- One content update every month
- Email support
Growth
Most popular
$497AUD / month
Everything in Starter, plus the ongoing search work that compounds: new content, Google Business Profile activity, reviews and a report that shows what moved.
- Everything in Starter, up to 30 pages
- SEO keyword research + on-page optimisation
- A pillar article + supporting cluster pieces every month — the SEO engine that compounds
- Google Business Profile worked weekly: posts, Q&A, photos
- Review acquisition sequence set up (email/SMS)
- Monthly performance report: rankings, traffic, conversions
- Three content updates every month
- Priority support
The Page-One Guarantee
Within 6 weeks of going live you’ll be on Google’s first page for the agreed local searches — your services in your areas, agreed together at onboarding. If not, we work free until you are.
The terms
No setup fee. No lock-in — cancel with 30 days’ notice. First build live in 5–7 business days from the day your content lands. Prices exclude GST/VAT where applicable.
03Add-ons
Accelerate with add-ons.
Every add-on plugs into the same website and the same reporting — no second agency, no disconnected dashboards, no finger-pointing.
Google Ads management
from$500AUD/month + ad spend
Search campaigns built and managed on your own sub-second pages: better Quality Scores, cheaper clicks, conversion tracking through GA4, and one optimisation report a month.
Best for: Businesses that want leads this month, not this quarter.
Monthly SEO
$300AUD/month
Keyword research, on-page optimisation and a new SEO content piece every month, aimed at the searches — and AI recommendations — your customers actually make. Rankings compound over months; most clients run Google Ads alongside while they build.
Best for: The long game. On Starter, compare Growth first — it bundles SEO and usually wins on value.
Review acquisition
$150AUD/month
An automated email/SMS sequence that turns finished jobs into Google reviews, aimed at your profile and the directories your industry actually checks.
Best for: Any business with repeat customers or completed jobs.
Extra pages
$150AUD one-off
Additional service pages, suburb or location pages, case studies — each one SEO-optimised at build so it can own a search of its own.
Best for: Owning more searches, one page at a time.
04How it works
From first message to live in five steps.
01
You get in touch
Tell us about the business in the form below — two minutes, no call required. We reply within one business day with a start date.
02
We onboard you
A short intake covers your services, locations, photos, colours and existing domain. You send content in draft; we polish it.
03
We build
Your site is designed and built in Next.js, with a design review on a live link within five business days.
04
You approve
One consolidated round of revisions, applied fast. Then we handle DNS and go-live.
05
We maintain
Updates, security, monitoring and reporting, every month. You focus on the business; the website stays our problem.
Asked by plumbers
Straight answers
- I want new builds and commercial work, not call-outs. Can a website actually change the mix?
- It is the main thing that can. The work you get is the work you are findable for. A single page saying “plumber” plus your city will collect whatever the market happens to throw at it, and what the market throws at a generic plumbing page is mostly small reactive jobs. Pages built for the work you want — new residential builds, hydraulic packages, commercial fitout, strata and facilities maintenance, backflow and gas — are found by the people who buy that work, because those buyers search by capability, not by symptom. Changing what you rank for is how you change what rings.
- Do I have to advertise emergency work at all?
- No. If you do not want 2am call-outs, we do not build the page that attracts them, and your hours and call-out position are stated plainly so nobody arrives expecting otherwise. Some plumbers keep a reactive page deliberately, because emergency work for an existing commercial client is how the maintenance contract gets defended. That is a choice you make at onboarding, not something the template decides for you.
- Can the site show my licence, insurance and prequalification?
- Yes, and for commercial work it belongs above the fold rather than in a footer. We build a credentials block for your licence number, any gas, backflow or thermostatic endorsements you hold, your public liability and workers compensation levels, and any contractor prequalification or safety accreditation you carry. You supply what you hold and it is displayed exactly as you give it — we do not certify, verify or make compliance claims on your behalf. On the MLA Traffic rebuild, moving the VicRoads pre-qualification above the fold was the single positioning change the whole site was built around, because a principal contractor cannot engage someone who does not hold it.
- Commercial work comes from relationships, not Google. Is this still worth it?
- The relationship gets you the call; the website decides how the call goes. A builder who has your name still checks you before they put you on a hydraulic package, and a facilities manager assembling a panel will look at four plumbers on the same afternoon. There are also moments no relationship covers: a new developer in your area, a contract going to market, a builder whose regular plumber just let them down. Those people search by capability and location and ring whoever looks like they have done it before. MLA Traffic sell into councils, civil contractors and utilities — as relationship-driven as plumbing gets — and the rebuilt site brought in 19 commercial leads in its first six weeks.
- Can it help me find tradesmen as well as work?
- Yes, and in a growing plumbing business that is often the tighter constraint — winning work you cannot crew is worse than not winning it. A careers page that ranks turns the people searching for plumbing apprenticeships and jobs in your area into applicants instead of wasted traffic. The MLA Traffic rebuild brought in 18 job applications alongside its 19 commercial leads in the first six weeks, from exactly that intent. It is included in the page count on either plan.
08Get started
Get a website that actually works.
No templates. No page builders. No surprises in month three. A fast, properly built website that helps customers find you — and a team that keeps it that way. Tell us about the business and we’ll reply within one business day.
Not sure it fits your setup?
Tell the strategist which jobs you want more of. It'll tell you straight.
The strategist below starts every Involve Digital engagement: what you take on, which areas you cover, and which work you'd rather be doing more of. If a subscription package isn't the right tool for a plumbing business your size, it will say so.