Websites & marketing packages for cleaning businesses
You’re not selling a clean. You’re selling a key.
Nobody lets a stranger into an empty house on price alone. A cleaning client is won on trust and kept for years — which makes one win worth more here than in any other trade, and makes renting that client from a platform the most expensive habit in the business. One subscription covers the site that ends it: a page for every service, a page for every suburb on the round, the commercial lane kept separate from the domestic one, and the trust material answered before anyone has to ask.
- job applications in six weeks from MLA Traffic’s careers page — in a people-limited trade, the constraint, not a side effect
- 18
job applications in six weeks from MLA Traffic’s careers page — in a people-limited trade, the constraint, not a side effect
- enquiries in month one for BCS Broking, after eleven years in which general pages matched no specific search
- 10
enquiries in month one for BCS Broking, after eleven years in which general pages matched no specific search
- across Eastern Southland for Mr Mow — a lawn and garden business, and the local-services build these packages are modelled on
- #1
across Eastern Southland for Mr Mow — a lawn and garden business, and the local-services build these packages are modelled on
The trade, as it actually works
How a cleaning client is won and kept
You are asking for unsupervised access
No other trade on this site asks for what you ask for. A plumber is watched, does the job and leaves; you want a key, an alarm code, and permission to be alone in someone’s home on a Tuesday while they are at work — or in their office at ten at night. That is the actual decision being made, and price is barely part of it. It means the questions that decide the sale are never asked out loud: who exactly turns up, is it the same person each week, what happens when she is sick, are your staff checked, are you insured, what if something gets broken. A site that answers all of that plainly wins clients from cheaper operators who left it to be guessed at.
One win is a year of revenue, so churn is the real enemy
A mowing round or a bathroom renovation is a job with an end. A fortnightly clean is a slot in someone’s life that renews itself indefinitely — which flips the economics of everything you do. Winning one client is worth many multiples of a single job, so a website that produces two extra regulars a month is not producing two jobs, it is producing an annuity. It also means the cost of losing one is much higher than it feels at the time, and clients rarely leave over the cleaning. They leave when nobody answered the phone, when the schedule changed without warning, or when they could not find you again to add a second property. Your site is part of keeping them, not only part of getting them.
Two buyers who share nothing but your name
Most cleaning businesses do domestic and commercial and put both on one page, which quietly loses both. The householder wants reassurance, reviews, a price they can picture and a way to book without a phone call. The building or practice manager wants after-hours access, a documented scope of works, insurance, staff who can be vetted, and someone who answers when the bins were missed. They do not search for the same words, they do not read the same proof, and they will not sign the same way. Split properly into two lanes, each with real pages behind it, one business can serve both. Blended into a single services page, it matches neither search.
Nobody can inspect a clean before they buy it
You cannot photograph the thing you actually sell. A builder shows a finished extension, a mower shows a striped lawn — but a clean is invisible by definition, and every cleaning website on earth carries the same stock photo of a sunlit kitchen bench. So the buyer substitutes the only evidence available: what other people said, how many of them said it, and how recently. That is why reviews are not a nice-to-have in this trade, they are the product’s only inspectable surface, and why the map pack — where "cleaner near me" is really decided — turns so heavily on review count. Every one of these packages now asks for a Google review after each job as standard, for exactly this reason.
What we have actually done
No cleaning business has run one of these yet
Said plainly rather than dressed up: we have not yet built one of these sites for a cleaning company, so there is no cleaning result to show you and we are not going to imply one. What we can show is three of our own clients, our own numbers, and the specific reason each bears on your trade — a trades business whose real ceiling turned out to be hiring rather than demand, a specialist whose general pages matched no specific search until every part of the market got one of its own, and the local-services build these subscriptions are modelled on. Every claim below links to the full write-up.
MLA Traffic
Traffic management, Melbourne
The closest structural parallel we have — a trades business limited by people rather than demand, whose site hid both what they did and where they did it.
Their Squarespace template broke out neither services nor locations, so a search for a specific capability in a specific place matched nothing at all. The rebuild gave every service its own page and every area its own page. In the six weeks after launch it brought in 19 commercial leads — and 18 job applications, which for a company limited by accredited people is the constraint rather than a side effect. That second number is the one a cleaning business should read twice. Winning a contract you cannot staff is worse than not winning it, and cleaning has the same ceiling: you grow at the rate you can hire and keep people. A careers page that ranks is a growth lever in this trade, not an HR chore. There is a neat detail in it too — their old ad account was quietly paying for people searching for jobs and courses, treated correctly as wasted spend. Give that intent a page of its own and it stops being waste.
job applications, first six weeks
BCS Broking
Commercial insurance & surety, Australia
What happens when one general page is asked to do the work of twenty — the exact failure a blended domestic-and-commercial cleaning site produces.
BCS place cover for construction and mining companies, and their site produced nothing worth the name in eleven years: fifteen pages, a homepage last published in 2016, one general Insurance page and one general Surety page — so a specific search had nothing specific to land on. We rebuilt it around the structure of the market rather than the structure of the business: nineteen insurance verticals and eleven surety bond types, each on its own page. Ten enquiries arrived in the first month. Read "office cleaning", "medical practice cleaning", "childcare centre cleaning", "strata common areas" and "end of lease" for those verticals and the parallel is exact — each is a different buyer with different requirements typing a different search, and a single Commercial Cleaning page catches none of them. Worth noting how the first month actually went, because it is the honest shape of these things: most of those early enquiries sat under the deal size BCS can take, and the next problem became qualifying them rather than finding them.
enquiries in month one, after eleven years of none
Mr Mow Garden Services
Lawn & garden, Gore, Southland
The local-services build these packages are modelled on. A lawn and garden business, not a cleaning one — named here for its structure, nothing more.
A self-built three-page site — homepage, contact page, and a gallery that redirected to Facebook — with no service pages, no area pages, no pricing and no calls to action. The work was good and the regulars kept coming back, but not one new enquiry came from the web. Fourteen pages replaced the three: a page for each service, a page for each town on the run, plus FAQs, testimonials and clear ways to get a quote. It now ranks first for every core service term across Eastern Southland and appeared in AI search within days of launch. The reason it sits on this page is the shape rather than the trade: a recurring local service, sold suburb by suburb, where the same handful of searches decide the week. That structure — a page per service, a page per area — is what every one of these subscriptions ships with. No cleaning business has run one yet.
for every core service term in the region
Matching the package to the trade
Which package fits a cleaning business
Starter — the domestic round
You, or you and two or three cleaners, working a round of suburbs on regular rotation. Starter gives each service its own page — regular home cleaning, one-off deep cleans, end of lease and bond, spring cleans, whatever else you actually offer — plus a page for each suburb on the round, your trust material near the top rather than buried, your starting prices and frequency discount, and a quote form that works from a phone. Twenty pages covers that comfortably. The inclusion that matters most in this tier is the automated Google review request after each job: Starter carries no SEO, so nothing else in it moves the map pack — and in cleaning the map pack turns largely on review count, which makes this the one lever in the tier that improves local visibility.
Growth — going after commercial contracts
You want contracts rather than houses: offices, medical rooms, childcare centres, gyms, strata common areas — the work that books a crew for a year at a time and is decided by someone comparing three quotes on scope. That is won on depth, because a practice manager is checking whether you have done their kind of site before. Growth adds a proper new page every month, which for a cleaning business is usually the next commercial vertical or the next suburb; thirty pages instead of twenty so both lanes can grow; your Google Business Profile worked weekly with real photos of your team; and a monthly report showing which suburbs and which contract types you now win. It is also the tier to be on if hiring is your ceiling — a careers page that ranks is how you say yes to the next contract.
The add-ons that earn their keep in this trade
- Extra pages. The strongest fit of the four here, because this trade has more legitimate pages to build than almost any other on the site. Every commercial vertical is a different buyer with different requirements — medical rooms are not offices, childcare is not a gym — and every suburb on the round is its own search. At $150 one-off, adding the vertical you have just started taking on, or the suburb the second crew can now reach, is the cheapest expansion the business can buy.
- Monthly SEO. Aimed at the questions people ask before they hand over a key — what a regular clean costs in your city, what a bond clean has to include to satisfy an agent, what a commercial scope of works should specify, whether cleaners are insured. They are long, specific and exactly what AI answer engines quote. It is also the lane where you are competing hardest with marketplaces, and depth is the one thing they cannot copy per suburb. On Starter, compare Growth first — it bundles this with the Business Profile work and usually wins on value.
- Google Ads management. Best pointed at the one lane with a genuine deadline: end-of-lease and bond cleaning, where the inspection is Thursday and the decision gets made the same day. It is also useful to fill a specific gap — a cleaner with Tuesday capacity, a new suburb with no rankings yet. Two caveats worth saying out loud: you are bidding against marketplaces with far bigger budgets, so send clicks to a matched suburb-and-service page rather than a homepage, and treat it as a way to buy time while the rankings compound rather than as the base of the pipeline.
02Pricing
One subscription. Everything covered.
The monthly fee isn't hosting with a logo on it. It's an actively maintained, technically tuned web presence — designed, built, hosted, monitored and updated — so you never have to think about your website again.
Starter
$297AUD / month
The complete small-business site: custom designed, engineered properly, hosted, monitored and maintained. You never think about your website again.
- Up to 20 pages — every service and every area you work gets its own page, structured to rank
- Custom design, no templates
- Next.js build on Vercel edge hosting
- Core Web Vitals optimised
- Google Analytics 4 + conversion tracking set up
- Google Business Profile embed + NAP schema
- Automated Google review capture — requests sent after each job
- LocalBusiness + Service schema on every page
- AEO FAQ section on the homepage
- SSL, uptime monitoring, security updates
- One content update every month
- Email support
Starts as a short conversation with our strategist — what you do, where you work, what's in the way. You only pay once the plan fits.
Growth
Most popular
$497AUD / month
Everything in Starter, plus the ongoing search work that compounds: new content, Google Business Profile activity and a report that shows what moved.
- Everything in Starter, up to 30 pages
- SEO keyword research + on-page optimisation
- A pillar article + supporting cluster pieces every month — the SEO engine that compounds
- Google Business Profile worked weekly: posts, Q&A, photos
- Monthly performance report: rankings, traffic, conversions
- Three content updates every month
- Priority support
Starts as a short conversation with our strategist — what you do, where you work, what's in the way. You only pay once the plan fits.
What we aim at
At onboarding we agree your target searches together — your services in your areas, like “emergency plumber Parramatta”, chosen against real search-volume data. Those specific local searches are the winnable ones, and they are what the monthly work is aimed at. We will tell you honestly which we think you can take and which you cannot.
The terms
No setup fee. No lock-in — cancel with 30 days’ notice. First build live in 5–7 business days from the day your content lands. Prices exclude GST/VAT where applicable. Read the full Terms of Engagement before you subscribe — what the subscription covers, who owns what, and what happens to the site if you leave.
03Add-ons
Accelerate with add-ons.
Every add-on plugs into the same website and the same reporting — no second agency, no disconnected dashboards, no finger-pointing.
Google Ads management
from$500AUD/month + ad spend
Search campaigns built and managed on your own sub-second pages: better Quality Scores, cheaper clicks, conversion tracking through GA4, and one optimisation report a month.
Best for: Businesses that want leads this month, not this quarter.
Monthly SEO
$300AUD/month
Keyword research, on-page optimisation and a new SEO content piece every month, aimed at the searches — and AI recommendations — your customers actually make. Rankings compound over months; most clients run Google Ads alongside while they build.
Best for: The long game. On Starter, compare Growth first — it bundles SEO and usually wins on value.
Extra pages
$150AUD one-off
Additional service pages, suburb or location pages, case studies — each one SEO-optimised at build so it can own a search of its own.
Best for: Owning more searches, one page at a time.
04How it works
From first message to live in five steps.
01
You get in touch
Tell us about the business in the form below — two minutes, no call required. We reply within one business day with a start date.
02
We onboard you
A short intake covers your services, locations, photos, colours and existing domain. You send content in draft; we polish it.
03
We build
Your site is designed and built in Next.js, with a design review on a live link within five business days.
04
You approve
One consolidated round of revisions, applied fast. Then we handle DNS and go-live.
05
We maintain
Updates, security, monitoring and reporting, every month. You focus on the business; the website stays our problem.
Asked by cleaning operators
Straight answers
- Most of my work comes through a platform like Airtasker or an agency that finds me clients. Why would I need my own website?
- Because of what the cut does to a service that repeats. A plumber who buys a lead pays once, fixes the pipe, and the transaction is closed. You clean the same house every fortnight for three years — so a platform taking its percentage takes it on that client, that many times, for as long as they stay. Run the number on your best long-standing client and it is usually the most expensive thing in the business. There is a second cost that shows up later: on a platform you are a row in a list sorted by price, competing with someone who has undercut you by four dollars an hour, and none of the trust you have built travels with you. The reviews sit on their profile, not yours. If they change the ranking rules or raise the rate, the pipeline you thought was yours turns out to have been rented. Your own site is the opposite arrangement — the client is yours, the reviews are yours, and the second clean costs you nothing to win. Plenty of operators keep the platform running while they build, and that is a sensible way to do it. The point is to stop it being the only door.
- I clean houses and I clean offices. Should that be one website or two?
- One site, but with the two lanes genuinely separated rather than blended into a single "our services" page — because they are not variations of one job, they are two different sales to two different people. A householder is buying peace of mind about a stranger in their home, decides largely alone, reads reviews late at night, and wants to know what a regular clean costs and whether it is the same person each week. A building or practice manager is buying a scope of works: they need after-hours access, a documented cleaning schedule, public liability cover, staff who can be vetted, someone contactable when the bins were missed on Friday, and an invoice their finance system will accept. Copy written to satisfy both satisfies neither, and the searches are entirely separate too — nobody searching "office cleaning" and nobody searching "house cleaning near me" wants the same page. So we build a domestic lane and a commercial lane, each with its own service pages, its own proof and its own enquiry path. The one thing they share is the trust material, because both buyers are asking the same underlying question about who is holding the key.
- How do I make people comfortable with a stranger having a key to their house?
- By answering it on the page, before they have to ask — because they will not ask, they will just quietly hire someone else whose site already answered it. This is the single biggest difference between your website and a plumber's, and most cleaning sites skip it entirely. The material that does the work is specific and unglamorous: whether they get the same cleaner every visit or a rotating crew, what happens when their regular is sick or on leave, how you vet the people you employ, what checks your staff hold, whether you are insured and for what, how keys and alarm codes are held and handed back, whether you bring your own products and what happens if something is broken. Photographs of your actual team in uniform do more than any stock image of a spotless kitchen. On the credentials themselves, we display exactly what you tell us you hold — police checks, insurance, any accreditation — in your words, as you supply it. We do not verify it, certify it, or make any claim on your behalf that a check has been carried out.
- Should I put prices on the site — and how, when every house is different?
- Put something on the page for domestic work. Cleaning has more casual price-shopping than almost any trade on this site, and a page with no number at all sends people straight back to the results to find one that has it. It does not need to be a fixed quote: an honest starting range by home size and frequency does the job — what a regular fortnightly clean typically runs for a two-bedroom versus a four-bedroom, what a one-off deep clean starts at, and a plain sentence about what changes the figure. That filters out the people looking for cash-in-hand rates and it saves you quoting time you were never going to be paid for. Publishing a frequency discount is worth doing too, because it steers people toward the weekly or fortnightly slot rather than the one-off, and the recurring slot is the whole business. Commercial is the opposite and should stay quote-only: it is priced on scope, floor area, frequency and access hours, usually after a site walk-through, and a number on the page would be meaningless. What the commercial pages should carry instead is how you price and what a quote includes, so a building manager knows what they are about to get.
- End-of-lease and bond cleans are my busiest lane, but they are all one-offs. Is that worth building pages for?
- Yes, and it is worth understanding why it behaves so differently from the rest of your work. A bond clean is the one genuinely urgent thing you sell: someone has a final inspection on Thursday and their deposit riding on it. They search with the deadline in mind, they compare two or three, and they book the same day — so the enquiry converts far faster than a regular-clean enquiry, which is usually someone circling the decision for a fortnight. It is also the most competitive lane you are in, because it is where the marketplaces concentrate. What wins it on a page is specificity: the agent checklist you actually work to, what is and is not included, whether carpets and windows are in the price, how long a property of that size takes, and exactly what you do if the agent knocks something back. Treat it as a doorway as well as a job. A tenant who moves out is a tenant who moves in somewhere else, and the landlord or agent behind that property has more properties. The bond clean is often the cheapest introduction you will ever get to a recurring client — provided the page they land on is yours rather than a marketplace listing you are paying to appear in.
08Get started
Get a website that actually works.
No templates. No page builders. No surprises in month three. A fast, properly built website that helps customers find you — and a team that keeps it that way. Tell us about the business and we’ll reply within one business day.
Not sure it fits your setup?
Tell the strategist how you're getting clients. It'll tell you straight.
The strategist below starts every Involve Digital engagement: whether you're domestic, commercial or both, which suburbs you cover, and how much of your work still arrives through someone else's platform. If a subscription package isn't the right tool for a cleaning business your size, it will say so.