Do I need a website if all my work comes through Facebook and word of mouth?

Word of mouth still does the introducing — but the person who gets your name at the school gate Googles you before they text you. If nothing comes up, the recommendation quietly leaks to whoever does rank. Mr Mow ran exactly that way: good work, regulars, a three-page self-built site whose gallery redirected to Facebook — and not a single new enquiry from the web. A Facebook page reaches your followers; a website catches everyone whose lawn just got away on them.

What happens over winter — should I pause it?

You can cancel any time with 30 days' notice, so nothing locks you in. But winter is when next season's rankings are earned: the operators who own the searches in September built that position over the quiet months. Winter is also real work for most lawn and garden businesses — tidy-ups, pruning, gutter clearing, section clean-ups — and your site should be selling those while the mowers are quiet.

Can you build a page for every town on my run?

Yes — and for a mowing run it matters more than almost anything else. Starter includes the core structure (up to 8 pages). Growth adds a new SEO page every month, which most lawn and garden clients point at the next town on the run. Extra pages are $150 one-off any time. Each area page is built to own its own search, the way a one-line "areas we service" list never can.

Should I put my prices on the site?

Your call, and we build either way. From-pricing ("lawns from $45") filters out the tyre-kickers and saves you quoting time on small jobs; quote-only suits variable work like big section clean-ups. Most operators land on a mix: from-prices for mowing rounds, quote form for one-off jobs.

How fast can I be live before the season starts?

First build is live in 5–7 business days from the day your content lands. A late-winter start still makes the spring surge — which is exactly when every lawn in your patch gets searched.

Websites & marketing packages for lawn & garden businesses

Own every lawn-mowing search in your patch.

Most lawn and garden businesses run on word of mouth and a Facebook page — invisible the moment someone actually searches. One subscription covers the site that fixes it: a page for every service, a page for every town on your run, built to rank on Google and show up in AI search.

See pricing See it done for a real mowing business

on Google for every core service term across Eastern Southland — the Mr Mow rebuild: on Google for every core service term across Eastern Southland — the Mr Mow rebuild
pages in that build — a page per service, a page per town, each owning a search: pages in that build — a page per service, a page per town, each owning a search
from kickoff to live. NZ$1,000 all in.: from kickoff to live. NZ$1,000 all in.

The trade, as it actually works

How lawn & garden customers actually choose

The search is the referral now

Someone gets your name over the fence or at the school gate — and still Googles you before they text. If nothing comes up, the job goes to whoever does rank. A website doesn’t replace word of mouth; it stops word of mouth leaking to your competitors.

Your season doesn’t wait

The first warm weekend of spring, every overgrown lawn in your patch gets searched. Operators who already rank book their rounds out by October; everyone else pays for catch-up ads in November. Rankings are earned in the months before the season, not during it.

You serve a run, not a town

Mowing runs sprawl — one town becomes five as the trailer travels. Searches are town by town, so visibility has to be too: a real page for each area you serve, not one line of suburbs in the footer that ranks for nothing.

Your proof is visual

A tidy edge and a striped lawn sell the next job. Before-and-after photos belong on your site where searchers land — not locked inside a Facebook gallery only your followers scroll past.

The build these packages are modelled on

Mr Mow Garden Services, Gore

Before

A self-built site with three pages: a homepage, a contact page, and a gallery that redirected visitors to Facebook. The meta title read “Mr Mow” — no description, no service pages, no area pages, no pricing, no calls to action. The work was good and the regulars kept coming back, but for anyone searching “lawn mowing Gore”, the business was invisible. Not one new enquiry came from the web.

The build

Fourteen pages replaced the three: a page for each service, a page for each town on the run — Gore, Mataura, Wyndham, Edendale, Balclutha, Invercargill — plus FAQs, testimonials and clear ways to get a quote. Live in two weeks, NZ$1,000 all in. The same structure every one of these subscriptions ships with.

After

#1 on Google for every core service term across Eastern Southland, and visible in AI search within days of launch. When someone in the district asks ChatGPT or Google who mows lawns, the answer is Mr Mow.

Read the full case study Visit the live site

Matching the package to the trade

Which package fits a mowing business

Starter — the owner-operator

One person, one trailer, one town and its neighbours. Starter ships the Mr Mow-shaped structure: your services each on their own page, your first area pages, your photos, your reviews, and a quote form that works from a phone in a paddock. The monthly content update keeps the site on-season — spring growth, summer rounds, autumn clean-ups, winter tidy work.

Growth — the expanding run

A team, or ambitions for one. Growth adds the compounding work: a new SEO page every month — which for a mowing business means the next town on the run — your Google Business Profile worked weekly with real job photos, the review sequence switched on, and a monthly report showing which towns you now own.

The add-ons that earn their keep in this trade

Review acquisition. Lawn care finishes jobs every single day — that’s review velocity most trades can’t match, and reviews decide who wins the map pack.
Extra pages. Adding a town before the season starts is a one-off $150 — the cheapest expansion a mowing run can buy.
Google Ads management. Turn demand on ahead of spring while the rankings compound. Sub-second pages mean cheaper clicks than the template sites you’re bidding against.

02Pricing

One subscription. Everything covered.

The monthly fee isn't hosting with a logo on it. It's an actively maintained, technically tuned web presence — designed, built, hosted, monitored and updated — so you never have to think about your website again.

Starter

$297AUD / month

The complete small-business site: custom designed, engineered properly, hosted, monitored and maintained. You never think about your website again.

Up to 8 pages — home, about, three services, contact, privacy, terms
Custom design, no templates
Next.js build on Vercel edge hosting
Core Web Vitals optimised
Google Analytics 4 + conversion tracking set up
Google Business Profile embed + NAP schema
LocalBusiness + Service schema on every page
AEO FAQ section on the homepage
SSL, uptime monitoring, security updates
One content update every month
Email support

Get started with Starter

Growth

Accelerate with add-ons.

Every add-on plugs into the same website and the same reporting — no second agency, no disconnected dashboards, no finger-pointing.

Google Ads management

from$500AUD/month + ad spend

Search campaigns built and managed on your own sub-second pages: better Quality Scores, cheaper clicks, conversion tracking through GA4, and one optimisation report a month.

Best for: Businesses that want leads this month, not this quarter.

Monthly SEO

$300AUD/month

Keyword research, on-page optimisation and a new SEO content piece every month, aimed at the searches — and AI recommendations — your customers actually make. Rankings compound over months; most clients run Google Ads alongside while they build.

Best for: The long game. On Starter, compare Growth first — it bundles SEO and usually wins on value.

Review acquisition

$150AUD/month

An automated email/SMS sequence that turns finished jobs into Google reviews, aimed at your profile and the directories your industry actually checks.

Best for: Any business with repeat customers or completed jobs.

Extra pages

$150AUD one-off

Additional service pages, suburb or location pages, case studies — each one SEO-optimised at build so it can own a search of its own.

Best for: Owning more searches, one page at a time.

Get started — add-ons attach any time

04How it works

From first message to live in five steps.

01
You get in touch
Tell us about the business in the form below — two minutes, no call required. We reply within one business day with a start date.
02
We onboard you
A short intake covers your services, locations, photos, colours and existing domain. You send content in draft; we polish it.
03
We build
Your site is designed and built in Next.js, with a design review on a live link within five business days.
04
You approve
One consolidated round of revisions, applied fast. Then we handle DNS and go-live.
05
We maintain
Updates, security, monitoring and reporting, every month. You focus on the business; the website stays our problem.

Asked by lawn & garden operators

Straight answers

Do I need a website if all my work comes through Facebook and word of mouth?: Word of mouth still does the introducing — but the person who gets your name at the school gate Googles you before they text you. If nothing comes up, the recommendation quietly leaks to whoever does rank. Mr Mow ran exactly that way: good work, regulars, a three-page self-built site whose gallery redirected to Facebook — and not a single new enquiry from the web. A Facebook page reaches your followers; a website catches everyone whose lawn just got away on them.
What happens over winter — should I pause it?: You can cancel any time with 30 days' notice, so nothing locks you in. But winter is when next season's rankings are earned: the operators who own the searches in September built that position over the quiet months. Winter is also real work for most lawn and garden businesses — tidy-ups, pruning, gutter clearing, section clean-ups — and your site should be selling those while the mowers are quiet.
Can you build a page for every town on my run?: Yes — and for a mowing run it matters more than almost anything else. Starter includes the core structure (up to 8 pages). Growth adds a new SEO page every month, which most lawn and garden clients point at the next town on the run. Extra pages are $150 one-off any time. Each area page is built to own its own search, the way a one-line "areas we service" list never can.
Should I put my prices on the site?: Your call, and we build either way. From-pricing ("lawns from $45") filters out the tyre-kickers and saves you quoting time on small jobs; quote-only suits variable work like big section clean-ups. Most operators land on a mix: from-prices for mowing rounds, quote form for one-off jobs.
How fast can I be live before the season starts?: First build is live in 5–7 business days from the day your content lands. A late-winter start still makes the spring surge — which is exactly when every lawn in your patch gets searched.

08Get started

Get a website that actually works.

No templates. No page builders. No surprises in month three. A fast, properly built website that helps customers find you — and a team that keeps it that way. Tell us about the business and we’ll reply within one business day.

Not sure it fits your setup?

Tell the strategist about your run. It'll tell you straight.

The strategist below starts every Involve Digital engagement: what you do, which towns you cover, where the work comes from today. If a subscription package isn't the right tool for a lawn and garden business your size, it will say so.

Start the conversation