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Cookies

Cookie policy.

How we use cookies and similar technologies on this website, what they do, and how you can control them.

Last updated · 8 June 2026

What cookies are

Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, to remember your preferences, and to give site owners information about how their site is used. Similar technologies (such as local storage, pixels and tags) do comparable things, and where we say “cookies” below we mean all of them.

How we use cookies

We use cookies in three broad categories:

  • Strictly necessary. These keep the site working: session state, security, load balancing, and remembering preferences such as your audio or motion settings and the state of the strategist conversation. The site cannot function properly without these, so they are not optional.
  • Performance and analytics. These help us understand, in aggregate, how the site is used: which pages are visited, how visitors move through the site, and where things break. We use this to improve the experience. Where required by law, these are only set with your consent.
  • Advertising and measurement. Where we run paid campaigns that route through this site, measurement tags help us understand which campaigns drive meaningful actions so budget is not wasted. Where required by law, these are only set with your consent.

Third-party cookies

Some cookies are set by the third-party services we rely on to run and measure the site. These providers set and read their own cookies under their own policies. They typically include:

  • Our hosting and content-delivery provider, for security and performance.
  • Analytics providers, to measure site usage in aggregate.
  • Advertising platforms (such as Google and the major social networks), where we are measuring the performance of a campaign that routes through this site.
  • Our video-delivery provider, when you play embedded video.

We keep this list under review and align the categories above with the tools actually live on the site at any time.

Managing your cookies

You can control and delete cookies through your browser settings. Every major browser lets you see what cookies are stored, delete them, and block some or all of them. Search your browser's help for “cookies” to find the controls. Blocking strictly necessary cookies may stop parts of the site working.

Where we use analytics or advertising cookies that require consent, you can decline or withdraw consent through the cookie controls presented on the site, and through the opt-out tools the relevant platforms provide.

Do Not Track and global privacy controls

Some browsers offer a “Do Not Track” signal or a Global Privacy Control. There is not yet a single agreed standard for how sites should respond to these signals. Where applicable law requires us to honour a recognised opt-out signal, we do so. Otherwise we rely on the browser and platform controls described above.

Changes to this policy

We may update this cookie policy from time to time to reflect changes in the tools we use or in applicable law. The current version is identified by the “Last updated” date below.