ServicesLead generation
Demand into
qualified pipeline,
channel by channel.
Lead generation that survives the handoff to sales. Every channel instrumented against the operator's real revenue event, every channel mix calibrated to the actual conversion data, every engagement run with the lead-quality readout on the table from month one.
We have run thousands of campaigns,
across hundreds of clients.
Trusted by
At a glance
At a glance
Involve Digital's lead generation practice covers paid search, paid social, local search, B2B acquisition systems and conversion rate optimisation. Verified outcomes include 23,036 clicks at A$68.35 CPA on course enrolments for the Housing Industry Association, 2,452 Book Bliss club sign-ups at A$4.82 CPA for HarperCollins Australia, and A$5.34 returned in Year 1 revenue for every dollar invested by an Australian trade credit insurance broker compounding to a 2,037% lifecycle return by Year 7. Working across Australia, New Zealand and beyond.
What we deliver
Five disciplines.
One pipeline that compounds.
01
Paid search lead generation
Google Ads against high-intent buyer keywords, with the conversion event tied to a real sales outcome rather than a form fill. HIA delivered 23,036 clicks at A$68.35 CPA on course enrolments at average Google Ads position 1.3. Local Toyota delivered 1,067 test-drive leads at a blended A$146.29 cost per lead across 11 tracked months. The discipline that makes paid search compound is calibration against the operator's actual revenue event, not the platform's default conversion column.
02
Paid social lead generation
Facebook, Instagram and LinkedIn against modelled and first-party audiences. HarperCollins delivered 2,452 Book Bliss club sign-ups at A$4.82 CPA across a single 5-week prospecting flight, with the modelled audience construct (Look-A-Like Audience) taking the highest 58.5% conversion share. The systems work when the audience construction is layered with first-party data, lookalike modelling and seed-audience seeding in parallel, not in sequence.
03
Local lead generation
Google Business Profiles, map-pack optimisation, regional citation consistency, hyperlocal landing pages. Mr Mow Garden Services ranked page 1 within days for every core service term in Gore and Eastern Southland on a NZ$1,000 build. The pattern transfers to any small or medium operator in a defined geographic market. The wins compound because the local market rarely has another operator running a properly built local SEO system.
04
B2B lead generation
Long-sales-cycle, considered-purchase, named-account acquisition. The Trade Credit Insurance Broker engagement returned A$5.34 in Year 1 revenue for every dollar invested, compounding to a 2,037% lifecycle return by Year 7 across the 7-year average client retention period. Specialist Strata Insurer ran a similar committee-led acquisition cycle with 145 quotes in the closing committee pipeline at Phase 1 wrap. B2B acquisition rewards patience, attribution honesty and channel concentration on the highest-intent surface.
05
Conversion rate optimisation
The path the visitor takes once they have arrived is the lever most agencies leave alone. Hypothesis-led testing on form simplification, friction removal, journey collapse. CRO usually pays for itself the month it ships, on the same paid budget the operator was already running.
By city
Where the evidence
already lands.
Selected city pages with the deepest case-study evidence stack. Built one at a time when the named-client receipts for that city are strong enough to carry the page.
FAQ
Questions worth answering.
How do you measure lead quality, not just lead volume?
We instrument the conversion event against the operator's actual revenue trigger: a booked appointment, a signed agreement, a settled loan, a confirmed enrolment, a placed order. Form fills and contact submissions are tracked but treated as proxies. The monthly readout ties every channel's spend to the closest revenue-event proxy in the operator's CRM, not the platform-side conversion column. Quality is the only metric that scales; volume without quality is a refund cycle.
Which channels do you start with?
The brief decides. High-intent commercial-search lead categories start on paid search because the intent signal is strongest there. Audience-driven, content-led, longer-consideration categories start on paid social because the audience-modelling layer rewards investment. Local-business briefs often start on Google Business Profile and a properly built location page because the map pack is the single most visible surface for that audience. The channel mix is calibrated month one and then optimised against actual conversion data; we do not run a fixed channel mix on every account.
How long until I see qualified leads?
Paid channels turn on inside week one and start producing leads in days. The lead-quality calibration takes four to eight weeks as the conversion data accumulates and the audience and bid systems learn. The compounding effect (CPA reduction at sustained volume, or volume growth at sustained CPA) typically lands in month three onward. Local-SEO and organic-search lead gen has a slower curve, with the first ranking wins inside weeks and the compounding effect from month three onward as the domain authority accumulates.
What kind of business is this for?
Operators where each lead is worth at least a few hundred dollars at unit economics, where there is a defined buyer audience that can be reached through paid or organic channels, and where the operator has the sales capacity to actually close the leads we produce. We do not take on engagements where the unit economics are too small to support proper acquisition cost, or where the operator's capacity to close is the bottleneck.
Start
Ten minutes with the strategist.
Tell the strategist what kind of leads you need, where they need to come from, and what your sales team is set up to close. By the end of the conversation you'll have a plan and a senior strategist on the line.