Pioneers of performance.
Obsessed with real growth.

Involve Digital was born when advertisers still spent almost everything on print, TV, radio and out-of-home, and digital was an afterthought. The name came from the recommendation we kept making: “you should involve digital in your media plan.”

It was the wild west, and the waste was everywhere. Marketing managers measured success by “hits on the website”. Some agencies resold clicks at a 400% markup. Others claimed digital expertise and quietly outsourced the real work to agencies like ours. The global networks stacked parent agencies over child agencies, buying media at a “standard margin” while a second, hidden margin funded enormous executive salaries behind the scenes. Too much budget was being spent without anyone seeing a commercial result.

Michael Wilkins founded Involve Digital to put a stop to the smoke and mirrors. Advertisers deserved an agency that was full-service, genuinely measurable, and scalable enough to build a brand on. We became one of the first agencies to run true performance campaigns, optimising toward a real outcome (a sale, a lead, a download, a meaningful action) years before LinkedIn even had a conversion pixel, while most of the field still reported fluffy, meaningless numbers.

Transparency and performance are still the two principles everything hangs off. We run lean, fast and efficient, on an Austrian-economic mindset focused on real growth, real metrics and commercial outcomes. The ad platforms are built to extract budget, and without tight, well-optimised campaigns yours gets burnt quietly, month after month, on clicks that never become customers. Stopping that is the core of what we do.

The work itself has changed shape many times over the years. Search now spans Google and ChatGPT. Content is engineered for citation as much as for rank. AI agents do the qualifying that humans used to.

And the bar keeps rising. The landscape is exponentially more competitive than the one we started in. A wave of agencies appeared after the pandemic, many without the depth of experience that only years in the work can build. Satisfying the CMO is no longer enough. Everything we do has to exceed the expectations of the CMO, the CFO and the CEO alike: specific numbers, named clients, dated outcomes, results that hold up in every seat at the table.