Almost all my work comes from word of mouth and a couple of architects. What would a website change?

It changes what happens in the fortnight after the referral, which is where builders quietly lose jobs. A name passed on at a barbecue, or put forward by an architect alongside two others, sends the owners straight to a search bar — and what they find decides whether you are the safe choice or the unknown one. If the answer is a Facebook page and eleven photos with no captions, the referral has done its job and your site has undone it. The architect lane is worth being deliberate about too: designers hand over a shortlist, and the builder whose site shows finished projects at that scale, with the scope and the timeframe written down, is easier to recommend than the one who is merely liked. A website will not replace those relationships. It stops them leaking.

I'm booked out for the next nine months. Why would I market now?

Because the enquiry you take today is not for today — it is for the slot you are trying to fill in nine months, and the people who will fill it are looking now. Domestic building runs on a long fuse: drawings, council, finance and a decision by committee all sit between the first search and a signed contract, so a builder who only markets when the diary looks thin is starting the clock at the worst possible moment. There is a harder version of it as well. Schedules do not empty gradually — a project falls over, finance is declined, an owner postpones, and suddenly a crew you are paying has six weeks with nothing in front of it. The builders who survive that with the least damage are the ones with enquiries already in the pipeline. Rankings are the same story: they take months to earn and they hold. Building them while you are busy is the only time it is comfortable.

I don't want more enquiries. I want fewer bad ones. And should I put prices on the site?

Those are the same question, and this is the one place in this family of pages where the goal is not volume. A proper estimate is days of takeoff, supplier calls and drawing markup — so a tyre-kicker with a $90,000 budget and a $400,000 brief does not just waste an afternoon, it costs you a real day you could have spent on a job you would have won. So we build the site to turn people away as much as to bring them in: the project types you actually take on and the ones you do not, the areas you will travel to, roughly what your projects start at, how you work, and what you expect from an owner. On pricing, most builders land on indicative ranges by project type rather than a number — "most of our extensions run between X and Y depending on site and finish" — with a plain explanation of why a real figure is impossible before design. That single paragraph does more filtering than any form field, and the enquiries that survive it arrive knowing what they are in for.

Every job is different. How do project pages and photos actually work?

One finished job becomes one page, and that page does two jobs at once. It is the proof an owner reads at nine at night on the couch — this is a house like ours, in a suburb we know, at a scope we recognise — and it is a page that can rank for the way that project gets searched. A gallery of two hundred uncaptioned photos does neither: nothing on it tells Google what the work was or where, and nothing on it answers the question the visitor came with. What a project page needs is unglamorous and mostly free: before shots, a few during, the finished result photographed while the site is still clean, the suburb, the scope in plain words, roughly how long it took, what was awkward about it and how you solved it, and a line from the owner captured at handover while they are still delighted. Ten of those beat a hundred loose images, and this is the one trade where finishing your normal work is what produces the content.

Can the site show my builder licence, my association membership and my warranty insurance?

Yes, and for a job where someone hands over their savings and their house for six months, it belongs up near the top rather than in the footer. We build a credentials block for your builder or contractor licence number, any association membership you hold, your public liability and workers cover, and the home warranty or domestic building insurance that applies where you work. You supply exactly what you hold and it is displayed as you give it — we do not verify it, certify it, or make any licensing, membership, insurance or compliance claim on your behalf. What the site can do is answer the fear underneath the question, which is not really about paperwork: owners have all read about the builder who went under mid-project. Being specific about your contract type, your stage payments, how variations are priced and what happens if something is found in the ground reassures a nervous couple far more than a logo does.

Websites & marketing packages for builders & renovators

They’ll shortlist three builders. Be one of the three.

Nobody rings a builder the way they ring a plumber. An extension or a rebuild is dreamt about for a year, searched by its own name, argued over at the kitchen table, and settled by comparing three builders’ websites side by side. One subscription covers the site that gets you into that three — a page for every project type you take on, a page for every area you build in, and every finished job working as proof and as a search of its own.

See pricing What we’ve built, and what it returned

commercial leads in six weeks for MLA Traffic, a trades business rebuilt a page per service and a page per area: 19
commercial leads in six weeks for MLA Traffic, a trades business rebuilt a page per service and a page per area
enquiries in month one for BCS Broking, whose buyers — construction and mining firms — research for weeks before they speak to anyone: 10
enquiries in month one for BCS Broking, whose buyers — construction and mining firms — research for weeks before they speak to anyone
cost per enrolment on paid search for the HIA, the peak body for residential building. Ads, not a website — see below: $68.35
cost per enrolment on paid search for the HIA, the peak body for residential building. Ads, not a website — see below

The trade, as it actually works

How a build actually gets awarded

The search is the project, not the trade

Almost nobody types "builder" and stops there. They type the thing they want built — double storey extension, knockdown rebuild, granny flat, second bathroom, heritage renovation — and they attach their suburb to it, because a build is the one purchase where distance genuinely matters. A site with one Services page and a gallery matches none of those searches. A page for each project type you take on, in each area you will travel to, matches all of them, and it does something a general page can never do: it proves you have done this exact thing before the visitor has finished reading the heading.

The decision starts a year before the enquiry

Between the first idle search and a signed contract sit saving, drawings, a designer or architect, finance, council, and two people disagreeing about the kitchen. Your website is read repeatedly across those months — usually at night, usually on a phone, usually by both of them. That is a completely different job from being findable in an emergency. It has to survive re-reading: what you build, what you will not touch, how you price, how you communicate, who actually turns up on site. By the time anyone fills in the form, most of the deciding is done.

Your finished jobs are the ranking asset, not a lightbox

Most builders keep their best material locked in a gallery — hundreds of photos, no captions, no locations, no scope. It ranks for nothing, because there is nothing there to read, and it convinces nobody, because a stranger cannot tell which house was a $60,000 refresh and which was a $700,000 rebuild. The same photos, organised one project per page with the suburb, the scope, the timeframe and what went wrong along the way, become the strongest pages on the site. It is the one trade where doing your normal work produces the content: every job you finish is another page that can win a search.

The wrong enquiry costs you a day, not a minute

This is where builders differ from every other trade on this site. A mower can quote in five minutes; a proper estimate is takeoff, supplier calls, drawing markup and a day you will never bill. So the goal is not more enquiries — it is fewer, better ones, from people whose budget, scope and postcode are already in range. A site that publishes what you take on, what you do not, where you travel and roughly what your projects start at will lose you enquiries on purpose. That is the point. The ones that get through are worth quoting.

What we have actually done

No builder has run one of these yet

Said plainly rather than dressed up: we have not yet built one of these sites for a builder or a renovator, so there is no construction result to show you and we are not going to imply one. What we can show is three of our own clients, our own numbers, and the specific reason each bears on your trade — a trades business made findable service by service and suburb by suburb, a specialist whose buyers research for weeks and whose first problem became qualifying enquiries rather than getting them, and paid search inside residential building itself. The structure these subscriptions ship with is the one from the Mr Mow build — a lawn and garden business, not a building one, and named here only as the local-services build these packages are modelled on. Every claim below links to the full write-up.

MLA Traffic

Traffic management, Melbourne

A trades business whose site hid both what they did and where they did it — the exact failure a builder’s gallery-and-services-page setup produces.

Their Squarespace template broke out neither services nor locations, so a search for a specific capability in a specific place matched nothing at all. The rebuild gave every service its own page and every area its own page, and moved the VicRoads pre-qualification above the fold, because a principal contractor cannot legally engage a company without it. In the six weeks after launch the site brought in 19 commercial leads — and 18 job applications from a careers page that finally ranked, which in a trade limited by accredited people is the constraint, not a side effect. Builders will recognise both halves of that: the work you cannot win because nobody can find the specific thing, and the work you cannot take because you cannot crew it.

commercial leads, first six weeks

Read the case study

BCS Broking

Commercial insurance & surety, Australia

The closest thing we have to the year-long consideration problem — and to the builder’s real complaint, which is quoting the wrong people.

BCS place cover for construction and mining companies, and their site produced nothing worth the name in eleven years: fifteen pages, a homepage last published in 2016, one general Insurance page and one general Surety page — so a specific search had nothing specific to land on. We rebuilt it around the market instead of the business: nineteen insurance verticals and eleven surety bond types, each on its own page. Ten enquiries arrived in the first month. Here is the part that matters to a builder: most of those first enquiries sat under the deal size BCS can take, and the next problem became qualifying them rather than finding them. That is precisely the trap a builder has to design against from day one. The insights programme is also what earned the site its AI citations — three months after relaunch, Google’s AI Overview named BCS among prominent firms alongside Aon, citing two of their own articles.

enquiries in month one, after eleven years of none

Read the case study

HIA

Residential building industry body, Australia

The nearest we have worked to this industry — and it was paid search for training enrolments, not a builder’s website.

The Housing Industry Association is Australia’s peak national body for residential building, and the job was Google Ads driving enrolments across its training courses — sold to builders, contractors and tradespeople. Worth being exact about that, because it is not a website build and it is not a builder’s pipeline. What it does show is how this sector behaves in search: 23,036 clicks at a $68.35 cost per enrolment, 7.82 million impressions, an average search position of 1.3, and 100% click-to-conversion on the sharpest terms — "Building Surveying Courses" and "Certificate for Building & Construction". The lesson transfers directly. The wins came from matching a precise search to a precise page, campaign by campaign and state by state, rather than bidding broadly on the industry. That is the same reason a builder’s ads work off a project-type page and fail off a homepage.

cost per course enrolment on paid search

Read the case study

Matching the package to the trade

Which package fits a building business

Starter — the renovation and extension builder

One crew, a handful of substantial jobs a year, most of it coming through people you already know. Starter gives each project type you take on its own page — extensions, second storeys, full home renovations, kitchens and bathrooms, granny flats and secondary dwellings, decks and outdoor rooms, knockdown rebuilds — plus a page for each area you will travel to, your process written out stage by stage, your credentials block near the top, and your first completed projects as proper pages rather than gallery thumbnails. Twenty pages covers that comfortably for most operators, and the monthly content update is where the job you just finished goes. It is also the tier that does the filtering: what you build, what you do not, and roughly where your projects start.

Growth — moving up in project value

You want bigger projects than the ones you are being asked to quote: custom new homes, knockdown rebuilds, whole-house renovations, the jobs where you are shortlisted rather than rung. That is won on depth, because those owners spend a year reading. Growth adds a proper new page every month — the questions they are already typing, like what an extension actually costs in your region, what the approval timeline looks like where you build, what happens when the ground surprises everyone, how a fixed-price contract handles variations. That is the same kind of depth BCS Broking earned its AI citations with. Plus thirty pages instead of twenty, so the project archive can keep growing; your Google Business Profile worked weekly with real site photos; the review sequence running; and a monthly report showing which project types and which suburbs you now win.

The add-ons that earn their keep in this trade

Extra pages. The strongest fit of the four here, because in building the work itself is the content. Every project you finish is a page worth having — this scope, this suburb, these photos, this timeframe — at $150 one-off, and unlike a page written from nothing it carries real proof. The same applies to a project type you have started taking on, or a suburb the second crew can now reach.
Monthly SEO. Built for exactly this buying cycle. The questions asked during a year of research are long, specific and low-volume — cost ranges by project type, approval and council timelines, what happens to a build when finance moves — and they are what this add-on writes for. They are also what AI answer engines quote, which is increasingly where the shortlist gets drafted. On Starter, compare Growth first: it bundles this with the Business Profile and review work.
Review acquisition. Worth being honest about how this works in building. You are not finishing a job a day like a mowing round — you might hand over eight or fifteen projects a year — so reviews come slowly and each one carries far more weight. The risk is not volume, it is silence: the handover passes, everyone is thrilled, nobody asks, and three months later the moment has gone. The sequence exists to make sure the ask actually happens while they are still standing in the finished room.
Google Ads management. Useful, with a caveat this trade deserves. Construction clicks are among the dearest in the market, and a click that lands on a general homepage from someone who has read nothing about you is money gone. Pointed at a matched project-type page in a matched area, it is a different tool — the HIA campaigns are the sector evidence for that, where precise search-to-page matching is what produced the numbers. Best used to fill a specific gap in the schedule, or to test a project type before you commit pages to it, rather than as the base of the pipeline.

02Pricing

One subscription. Everything covered.

The monthly fee isn't hosting with a logo on it. It's an actively maintained, technically tuned web presence — designed, built, hosted, monitored and updated — so you never have to think about your website again.

Starter

$297AUD / month

The complete small-business site: custom designed, engineered properly, hosted, monitored and maintained. You never think about your website again.

Up to 20 pages — every service and every area you work gets its own page, structured to rank
Custom design, no templates
Next.js build on Vercel edge hosting
Core Web Vitals optimised
Google Analytics 4 + conversion tracking set up
Google Business Profile embed + NAP schema
LocalBusiness + Service schema on every page
AEO FAQ section on the homepage
SSL, uptime monitoring, security updates
One content update every month
Email support

Get started with Starter

Starts as a short conversation with our strategist — what you do, where you work, what's in the way. You only pay once the plan fits.

Growth

Accelerate with add-ons.

Every add-on plugs into the same website and the same reporting — no second agency, no disconnected dashboards, no finger-pointing.

Google Ads management

from$500AUD/month + ad spend

Search campaigns built and managed on your own sub-second pages: better Quality Scores, cheaper clicks, conversion tracking through GA4, and one optimisation report a month.

Best for: Businesses that want leads this month, not this quarter.

Monthly SEO

$300AUD/month

Keyword research, on-page optimisation and a new SEO content piece every month, aimed at the searches — and AI recommendations — your customers actually make. Rankings compound over months; most clients run Google Ads alongside while they build.

Best for: The long game. On Starter, compare Growth first — it bundles SEO and usually wins on value.

Review acquisition

$150AUD/month

An automated email/SMS sequence that turns finished jobs into Google reviews, aimed at your profile and the directories your industry actually checks.

Best for: Any business with repeat customers or completed jobs.

Extra pages

$150AUD one-off

Additional service pages, suburb or location pages, case studies — each one SEO-optimised at build so it can own a search of its own.

Best for: Owning more searches, one page at a time.

Get started — add-ons attach any time

04How it works

From first message to live in five steps.

01
You get in touch
Tell us about the business in the form below — two minutes, no call required. We reply within one business day with a start date.
02
We onboard you
A short intake covers your services, locations, photos, colours and existing domain. You send content in draft; we polish it.
03
We build
Your site is designed and built in Next.js, with a design review on a live link within five business days.
04
You approve
One consolidated round of revisions, applied fast. Then we handle DNS and go-live.
05
We maintain
Updates, security, monitoring and reporting, every month. You focus on the business; the website stays our problem.

Asked by builders & renovators

Straight answers

Almost all my work comes from word of mouth and a couple of architects. What would a website change?: It changes what happens in the fortnight after the referral, which is where builders quietly lose jobs. A name passed on at a barbecue, or put forward by an architect alongside two others, sends the owners straight to a search bar — and what they find decides whether you are the safe choice or the unknown one. If the answer is a Facebook page and eleven photos with no captions, the referral has done its job and your site has undone it. The architect lane is worth being deliberate about too: designers hand over a shortlist, and the builder whose site shows finished projects at that scale, with the scope and the timeframe written down, is easier to recommend than the one who is merely liked. A website will not replace those relationships. It stops them leaking.
I'm booked out for the next nine months. Why would I market now?: Because the enquiry you take today is not for today — it is for the slot you are trying to fill in nine months, and the people who will fill it are looking now. Domestic building runs on a long fuse: drawings, council, finance and a decision by committee all sit between the first search and a signed contract, so a builder who only markets when the diary looks thin is starting the clock at the worst possible moment. There is a harder version of it as well. Schedules do not empty gradually — a project falls over, finance is declined, an owner postpones, and suddenly a crew you are paying has six weeks with nothing in front of it. The builders who survive that with the least damage are the ones with enquiries already in the pipeline. Rankings are the same story: they take months to earn and they hold. Building them while you are busy is the only time it is comfortable.
I don't want more enquiries. I want fewer bad ones. And should I put prices on the site?: Those are the same question, and this is the one place in this family of pages where the goal is not volume. A proper estimate is days of takeoff, supplier calls and drawing markup — so a tyre-kicker with a $90,000 budget and a $400,000 brief does not just waste an afternoon, it costs you a real day you could have spent on a job you would have won. So we build the site to turn people away as much as to bring them in: the project types you actually take on and the ones you do not, the areas you will travel to, roughly what your projects start at, how you work, and what you expect from an owner. On pricing, most builders land on indicative ranges by project type rather than a number — "most of our extensions run between X and Y depending on site and finish" — with a plain explanation of why a real figure is impossible before design. That single paragraph does more filtering than any form field, and the enquiries that survive it arrive knowing what they are in for.
Every job is different. How do project pages and photos actually work?: One finished job becomes one page, and that page does two jobs at once. It is the proof an owner reads at nine at night on the couch — this is a house like ours, in a suburb we know, at a scope we recognise — and it is a page that can rank for the way that project gets searched. A gallery of two hundred uncaptioned photos does neither: nothing on it tells Google what the work was or where, and nothing on it answers the question the visitor came with. What a project page needs is unglamorous and mostly free: before shots, a few during, the finished result photographed while the site is still clean, the suburb, the scope in plain words, roughly how long it took, what was awkward about it and how you solved it, and a line from the owner captured at handover while they are still delighted. Ten of those beat a hundred loose images, and this is the one trade where finishing your normal work is what produces the content.
Can the site show my builder licence, my association membership and my warranty insurance?: Yes, and for a job where someone hands over their savings and their house for six months, it belongs up near the top rather than in the footer. We build a credentials block for your builder or contractor licence number, any association membership you hold, your public liability and workers cover, and the home warranty or domestic building insurance that applies where you work. You supply exactly what you hold and it is displayed as you give it — we do not verify it, certify it, or make any licensing, membership, insurance or compliance claim on your behalf. What the site can do is answer the fear underneath the question, which is not really about paperwork: owners have all read about the builder who went under mid-project. Being specific about your contract type, your stage payments, how variations are priced and what happens if something is found in the ground reassures a nervous couple far more than a logo does.

08Get started

Get a website that actually works.

No templates. No page builders. No surprises in month three. A fast, properly built website that helps customers find you — and a team that keeps it that way. Tell us about the business and we’ll reply within one business day.

Not sure it fits your setup?

Tell the strategist what you build. It'll tell you straight.

The strategist below starts every Involve Digital engagement: the project types you take on, where you'll travel to, and whether the problem is too few enquiries or too many of the wrong ones. If a subscription package isn't the right tool for a building business your size, it will say so.

Start the conversation