Most of my work is service calls. Is it worth building pages for solar, batteries and EV chargers?

Only for the work you actually take on — a page for something you have never installed has nothing useful to say and will not rank. But if you do install them, those pages are the highest-value thing on the site, because that buyer behaves nothing like a service-call customer. Someone whose lights have tripped rings the first electrician they can find. Someone pricing a battery or a three-phase EV charger reads for a fortnight, gets three quotes, and forms a view about who knows what they are talking about before a single phone rings. A page that says "electrical services" cannot participate in that. A page that explains what a battery actually does in a blackout, or whether a meter box has room for the change, can.

I buy solar and EV leads from a lead site. Why would I need my own pages?

Because a bought lead is usually a shared lead. The marketplace model is to sell the same enquiry to several installers, so you arrive as one of three quotes to a customer who never chose you, and the conversation starts on price. You are also renting the demand: stop paying and it stops the same day, with nothing accumulated. An enquiry that comes off your own page arrives having read your explanation, seen your work and, often, decided already — and the page keeps producing them next year. Most electricians we talk to do not stop buying leads immediately; they build the owned lane alongside it and let the mix shift as the pages mature.

Can the site show my licence, accreditations and insurance?

Yes, and for anything beyond a service call it belongs near the top of the page rather than in a footer. We build a credentials block for your electrical licence number, any accreditations you hold — Level 2 or ASP authorisation, Clean Energy Council accreditation, specific EV charger or inverter brand certifications, test-and-tag or thermographic qualifications — plus your public liability and any contractor prequalification. You supply what you hold and it is displayed exactly as you give it. We do not verify, certify or make any licensing or compliance claim on your behalf. This matters more in electrical than most trades because several of those credentials are things customers are told to search for by name: someone who needs the service main touched looks for the authorisation, not for "an electrician".

How do I get the property-manager and compliance testing work?

By having a page for each thing they are required to have done, in each area you cover. Test and tag, RCD and safety-switch testing, exit and emergency light testing, smoke alarm compliance, thermal imaging on switchboards — a property manager, strata committee or facilities coordinator searches the compliance term itself, usually with a suburb attached, and they are booking a cycle rather than a job. That work is the quiet opposite of a call-out: scheduled months ahead, repeating, invoiced without argument. It is also work most electricians never advertise, which is precisely why it is winnable. If you do not have a page for it, you are not in the shortlist, and nobody will ever ring to tell you.

I install for solar retailers as a subcontractor. Can the site get me direct customers instead?

That is one of the better reasons to build one. Subcontract install work fills the diary but you take the retailer's margin, their customer, their warranty conversations and their reputation problems when the job was sold badly. Going direct means being found by the homeowner while they are still researching, which is months before the retailer's sales process reaches them. It needs pages that do the explaining a retailer's salesperson would otherwise do — system sizing, what the switchboard needs, what happens in an outage, what you will and will not install — and it needs your own accreditations visible. It is a slower build than picking up subcontract work, and worth being clear-eyed about: most operators run both while the direct lane grows.

Websites & marketing packages for electricians

A tripped breaker is a call. A battery is a decision.

Your licence sells two different businesses now. Service work gets rung through — fastest findable sparky wins. Solar, batteries, EV charging, switchboard upgrades and rewires get researched for weeks and compared across three quotes. A site that says “electrician” and lists suburbs only ever catches the first kind. This one is built to catch both.

See pricing What we’ve built, and what it returned

enquiries in month one for BCS Broking — a specialist whose buyers research for weeks — against none worth the name in the eleven years before: enquiries in month one for BCS Broking — a specialist whose buyers research for weeks — against none worth the name in the eleven years before
commercial leads in six weeks for MLA Traffic, a credential-gated trades business rebuilt a page per service, a page per area: commercial leads in six weeks for MLA Traffic, a credential-gated trades business rebuilt a page per service, a page per area
for every core service term in its region within days — Mr Mow, the local-services build these packages are modelled on: for every core service term in its region within days — Mr Mow, the local-services build these packages are modelled on

The trade, as it actually works

How electrical work actually arrives

Two buyers, one licence

The service-call customer has a problem right now and rings whoever surfaces first — map pack, reviews, phone number, done in ninety seconds. The solar, battery or EV-charger customer has a project, a budget and a browser: they read for a fortnight, learn a vocabulary, collect three quotes and decide who sounds like they have done it before. Those two people cannot be served by the same page, because one is scanning and one is studying. Most electrician websites are built entirely for the first and quietly forfeit the second.

The considered jobs are half-decided before you are called

By the time a homeowner asks about a battery, they have absorbed a manufacturer's brochure, a comparison site and a neighbour's opinion — and they are carrying a few wrong assumptions along with it. Whether the switchboard has room. What actually stays on during an outage. Why the export limit changes the sums. Whether single-phase is a problem. The electrician whose pages answer those questions plainly gets rung already trusted, and gets to quote on the job rather than argue with the internet. The one with a photo gallery and a contact form gets whatever is left.

A bought lead is a shared lead

Solar and EV work has a whole industry sitting between the customer and the installer: lead marketplaces that sell the same enquiry to several installers at once, and retailers who sell the system and subcontract the install. Both leave you competing on price for a customer who never chose you, and both stop the moment you stop paying. Pages you own do the opposite — they arrive attached to your name, they are yours alone, and they keep producing next year on work you did last year.

The steadiest electrical money is scheduled, not urgent

Test and tag. RCD and safety-switch testing. Exit and emergency lighting. Smoke alarm compliance. Thermal imaging on switchboards. Property managers, strata committees, agencies, schools and aged-care facilities buy all of it on a cycle, months ahead, from whoever they can find when the reminder lands. They search the compliance term with a suburb after it — not the word "electrician". No page for the term means no place in that search, and that work never rings you by accident.

What we have actually done

No electrician has run one of these yet

Worth saying plainly rather than dressing up: we have not yet built one of these sites for an electrical contractor, so there is no electrical result to show you and we are not going to imply one. What we can show is three of our own clients, our own numbers, and the specific reason each one bears on your trade — researched purchases, credentials that decide shortlists, and local structure. Every claim below links to the full write-up.

BCS Broking

Commercial insurance & surety, Australia

The closest thing we have to the researched-purchase problem: buyers who read for weeks about one narrow thing before they speak to anyone.

Eleven years without a single decent website lead, on fifteen pages with a homepage last published in 2016. One general Insurance page and one general Surety page meant a specific search had nothing specific to land on — the same shape as an electrician with one "services" page and a battery buyer reading about inverters. We rebuilt it around the market: nineteen insurance verticals and eleven surety bond types, each on its own page, titled the way the buyer actually searches. Ten enquiries arrived in the first month. Three months after relaunch they held the first organic result for "surety bonds broker australia construction mining", and Google's AI Overview named them among prominent firms alongside Aon — citing two of their own articles as sources.

enquiries in month one, after eleven years of none

Read the case study

MLA Traffic

Traffic management, Melbourne

A credential-gated trades business whose accreditation was real and completely unfindable.

Their Squarespace template broke out neither services nor locations, so a search for a specific capability in a specific place matched nothing. The rebuild gave every service its own page and every area its own page, and moved the VicRoads pre-qualification above the fold — because a principal contractor cannot legally engage a company that does not hold it. That is the same instinct behind putting an electrician's licence and accreditations at the top rather than in the footer. In the six weeks after launch the site brought in 19 commercial leads, plus 18 job applications from a careers page that finally ranked.

commercial leads, first six weeks

Read the case study

Mr Mow Garden Services

Local trades, Gore

The local-services build these subscription packages are modelled on.

A three-page self-built site — homepage, contact, and a gallery that redirected to Facebook — replaced with fourteen pages: one per service, one per town on the run. Two-week build, NZ$1,000 all in. Within days of launch it ranked first for every core service term across Eastern Southland and was showing up in AI search. It is a mowing business, not an electrical one, and the jobs are nothing alike — but the page-per-capability, page-per-area structure underneath is exactly what ships with these subscriptions.

every core service term, within days

Read the case study

Matching the package to the trade

Which package fits an electrical business

Starter — the service business that wants the bigger jobs

One or two vans, the phone rings enough, and almost all of it is service work. Starter gives every job type you take on its own page — switchboard upgrades, rewires and additions, lighting and LED, ceiling fans, EV charger installation, solar and battery, data and comms, safety-switch and smoke-alarm testing — plus a page for each area you cover, so the researched jobs finally have somewhere to land. Your licence and accreditations sit in a credentials block near the top, in your words, and the quote form works from a phone in a roof space. Twenty pages covers that spread for most operators; the monthly content update is where the next capability goes as you take it on.

Growth — going after the researched work

You want the solar and battery jobs, the commercial maintenance, the compliance testing rounds — buyers who read before they ring and clients who book a cycle rather than a job. Growth adds the part that compounds: a proper new page every month, which for an electrician is usually one of the questions the considered buyer is already asking — what a switchboard upgrade actually involves, what a battery does in an outage, what three-phase changes about an EV charger. That is the depth BCS Broking won its AI citations with. Plus your Google Business Profile worked weekly with real install photos, the review sequence running, and a monthly report showing which capabilities and which suburbs you now win.

The add-ons that earn their keep in this trade

Google Ads management. The sharpest tool in this trade, for one reason: solar, battery and EV buyers are in-market for a fixed window and then gone for a decade. Ads reach them this month while the pages mature — and it is the one lane where you can bid for the enquiry directly instead of buying it secondhand from a lead marketplace that already sold it twice. Running to your own sub-second pages is what keeps the click price sane.
Extra pages. $150 one-off, and in electrical it maps almost perfectly onto how you grow: each new capability you take on, each accreditation or brand certification you earn, each suburb the second van can reach, is one page away from being findable. Build them for work you genuinely do — a page for something you have never installed has nothing to say and will not rank.
Review acquisition. Service work finishes almost every day, which is review velocity most trades cannot match, and the map pack runs on reviews. It does a second job here too: nobody hands over five figures for a battery, or lets a stranger open the switchboard, without checking what the last twenty customers said.
Monthly SEO. The considered purchases reward depth over volume — the questions a battery or EV buyer types are long, specific and low-volume, and they are exactly what this add-on writes for. On Starter it is worth it if you want the compounding content on its own, though compare Growth first, which bundles it with the Business Profile and review work.

02Pricing

One subscription. Everything covered.

The monthly fee isn't hosting with a logo on it. It's an actively maintained, technically tuned web presence — designed, built, hosted, monitored and updated — so you never have to think about your website again.

Starter

$297AUD / month

The complete small-business site: custom designed, engineered properly, hosted, monitored and maintained. You never think about your website again.

Up to 20 pages — every service and every area you work gets its own page, structured to rank
Custom design, no templates
Next.js build on Vercel edge hosting
Core Web Vitals optimised
Google Analytics 4 + conversion tracking set up
Google Business Profile embed + NAP schema
LocalBusiness + Service schema on every page
AEO FAQ section on the homepage
SSL, uptime monitoring, security updates
One content update every month
Email support

Get started with Starter

Starts as a short conversation with our strategist — what you do, where you work, what's in the way. You only pay once the plan fits.

Growth

Accelerate with add-ons.

Every add-on plugs into the same website and the same reporting — no second agency, no disconnected dashboards, no finger-pointing.

Google Ads management

from$500AUD/month + ad spend

Search campaigns built and managed on your own sub-second pages: better Quality Scores, cheaper clicks, conversion tracking through GA4, and one optimisation report a month.

Best for: Businesses that want leads this month, not this quarter.

Monthly SEO

$300AUD/month

Keyword research, on-page optimisation and a new SEO content piece every month, aimed at the searches — and AI recommendations — your customers actually make. Rankings compound over months; most clients run Google Ads alongside while they build.

Best for: The long game. On Starter, compare Growth first — it bundles SEO and usually wins on value.

Review acquisition

$150AUD/month

An automated email/SMS sequence that turns finished jobs into Google reviews, aimed at your profile and the directories your industry actually checks.

Best for: Any business with repeat customers or completed jobs.

Extra pages

$150AUD one-off

Additional service pages, suburb or location pages, case studies — each one SEO-optimised at build so it can own a search of its own.

Best for: Owning more searches, one page at a time.

Get started — add-ons attach any time

04How it works

From first message to live in five steps.

01
You get in touch
Tell us about the business in the form below — two minutes, no call required. We reply within one business day with a start date.
02
We onboard you
A short intake covers your services, locations, photos, colours and existing domain. You send content in draft; we polish it.
03
We build
Your site is designed and built in Next.js, with a design review on a live link within five business days.
04
You approve
One consolidated round of revisions, applied fast. Then we handle DNS and go-live.
05
We maintain
Updates, security, monitoring and reporting, every month. You focus on the business; the website stays our problem.

Asked by electricians

Straight answers

Most of my work is service calls. Is it worth building pages for solar, batteries and EV chargers?: Only for the work you actually take on — a page for something you have never installed has nothing useful to say and will not rank. But if you do install them, those pages are the highest-value thing on the site, because that buyer behaves nothing like a service-call customer. Someone whose lights have tripped rings the first electrician they can find. Someone pricing a battery or a three-phase EV charger reads for a fortnight, gets three quotes, and forms a view about who knows what they are talking about before a single phone rings. A page that says "electrical services" cannot participate in that. A page that explains what a battery actually does in a blackout, or whether a meter box has room for the change, can.
I buy solar and EV leads from a lead site. Why would I need my own pages?: Because a bought lead is usually a shared lead. The marketplace model is to sell the same enquiry to several installers, so you arrive as one of three quotes to a customer who never chose you, and the conversation starts on price. You are also renting the demand: stop paying and it stops the same day, with nothing accumulated. An enquiry that comes off your own page arrives having read your explanation, seen your work and, often, decided already — and the page keeps producing them next year. Most electricians we talk to do not stop buying leads immediately; they build the owned lane alongside it and let the mix shift as the pages mature.
Can the site show my licence, accreditations and insurance?: Yes, and for anything beyond a service call it belongs near the top of the page rather than in a footer. We build a credentials block for your electrical licence number, any accreditations you hold — Level 2 or ASP authorisation, Clean Energy Council accreditation, specific EV charger or inverter brand certifications, test-and-tag or thermographic qualifications — plus your public liability and any contractor prequalification. You supply what you hold and it is displayed exactly as you give it. We do not verify, certify or make any licensing or compliance claim on your behalf. This matters more in electrical than most trades because several of those credentials are things customers are told to search for by name: someone who needs the service main touched looks for the authorisation, not for "an electrician".
How do I get the property-manager and compliance testing work?: By having a page for each thing they are required to have done, in each area you cover. Test and tag, RCD and safety-switch testing, exit and emergency light testing, smoke alarm compliance, thermal imaging on switchboards — a property manager, strata committee or facilities coordinator searches the compliance term itself, usually with a suburb attached, and they are booking a cycle rather than a job. That work is the quiet opposite of a call-out: scheduled months ahead, repeating, invoiced without argument. It is also work most electricians never advertise, which is precisely why it is winnable. If you do not have a page for it, you are not in the shortlist, and nobody will ever ring to tell you.
I install for solar retailers as a subcontractor. Can the site get me direct customers instead?: That is one of the better reasons to build one. Subcontract install work fills the diary but you take the retailer's margin, their customer, their warranty conversations and their reputation problems when the job was sold badly. Going direct means being found by the homeowner while they are still researching, which is months before the retailer's sales process reaches them. It needs pages that do the explaining a retailer's salesperson would otherwise do — system sizing, what the switchboard needs, what happens in an outage, what you will and will not install — and it needs your own accreditations visible. It is a slower build than picking up subcontract work, and worth being clear-eyed about: most operators run both while the direct lane grows.

08Get started

Get a website that actually works.

No templates. No page builders. No surprises in month three. A fast, properly built website that helps customers find you — and a team that keeps it that way. Tell us about the business and we’ll reply within one business day.

Not sure it fits your setup?

Tell the strategist what you actually install. It'll tell you straight.

The strategist below starts every Involve Digital engagement: what you take on, which areas you cover, and whether you want more service calls or more of the jobs people plan for. If a subscription package isn't the right tool for an electrical business your size, it will say so.

Start the conversation