Hobart’s Business Growth Consultants

return on a single Term Deposit campaign· Six-week campaign flight

5,090% return on a single 6-week Term Deposit campaign for Teachers Mutual Bank, modelled as A$5.7M of multi-year Net Interest Margin (NIM) contribution from the deposit balances acquired. Three-stage prospect-to-close media funnel running across paid search, paid social and programmatic display, with the system scaling materially as performance held.

in modelled home lending originated· Three connected flights

Approximately A$94M in modelled new home lending originated across the variable, classic and fixed home loan product lines, on an attribution layer rebuilt in Campaign Manager 360.

in audited retail deposit book growth· Multi-flight acquisition system

A$743M in audited retail deposit book growth, 1.55× the mutual sector deposit growth average, inside a multi-channel Term Deposits acquisition system that produced a 5,090% return on a single campaign, modelled as A$5.7M in multi-year Net Interest Margin (NIM) contribution from the deposit balances acquired.

cheaper CPA vs Finance and Insurance Search benchmark· Campaign flight

Credit Card applications acquired 777% cheaper than the Finance and Insurance Search CPA benchmark, on a low-rate product that won Money Magazine's Cheapest Credit Cards recognition through the engagement window.

Modelled lending originated· Six-week acquisition flight

66 verified Car Loan applications at A$566.96 CPA across a six-week acquisition flight, modelling to approximately A$1.05 million of new lending principal originated on the consumer-direct Car Loan flight.

Broker leads vs prior agency· Year 5

9.7× more broker leads than the prior agency on equivalent media spend by Year 5, with the partnership ongoing since 2018 across search, social, audio, display and out-of-home. Steadfast Group market capitalisation grew from A$2.36 billion to A$7.63 billion across the same period.

Completed video views· Short flighting

353,792 completed video views on Facebook for The Woolmark Company's Scabal "Pursuit of Perfection" film series, with 889,531 people reached and a 39.77% view-through rate.

Improvement vs prior agency· Engagement-wide

9,187 student applications delivered at $27.08 CPA, down from $220 under the prior agency (8.12× improvement). A$54.01M in attributed enrolment-linked revenue across 17 faculty funnels.

in attributed revenue from a single semester of digital activity· Single-semester intake

A single semester of paid digital marketing across search, paid social and display generated 9,187 student applications for Charles Darwin University. At the university's 59% application-to-enrolment acceptance rate and stated A$10,000 lifetime value per enrolled student, A$54.01M of attributable revenue from the activity. 16.58% of CDU's published annual top line in the same period.

retargeting cost per conversion at an 11.52% click-to-conversion rate· Six-week intake flight

The first paid flight of the Charles Darwin University engagement: a six-week intake campaign across 25 faculty-level Facebook creative variants and a high-intent retargeting display layer. 136 measurable conversions across paid social and retargeting, with the retargeting track holding an 11.52% click-to-conversion rate at A$125.53 per conversion, several times typical retargeting benchmarks of one to two percent.

CPA on course enrolments· Multi-state campaign

23,036 clicks at $68.35 CPA driving course enrolments for the Housing Industry Association, with average Google Ads position of 1.3 and 100% click-to-conversion rates on top keywords like Building Surveying Courses.

Funded accounts vs forecast· Campaign period

5× more funded forex accounts than forecast, with cost per sign-up cut from $100 to $20 (80% reduction) across Google Ads, Display, YouTube, Facebook and Twitter. Facebook conversion rates lifted 3.4× post audience refinement.

Subscription sales at $20.67 CPA· Q4 holiday

4,362 new subscription sales delivered at a final CPA of $20.67, 31% below the target $30 CPA, across a granularly segmented Q4 holiday campaign on Facebook.

Lifecycle ROI by Year 7· Multi-year

2,037% lifecycle ROI by Year 7 (434% in Year 1, compounding through 7-year average client retention). A$5.34 returned for every A$1 invested in Year 1, A$9.6M cumulative revenue by Year 4, from Google Search Ads alone.

ROI in month one· First month

107 leads, 47 new clients and 1,392% ROI in the first month for Melbourne-based Tudor Insurance, across a four-channel system: Paid Search, Cold Email, LinkedIn InMail and Display Remarketing.

Year 1 ROI on a committee-led product· Phase 1

213 quotes, 68 bound policies and a 1.59× Year 1 ROI from paid search alone, on a product with a 2-to-6-week committee-led sales cycle most agencies would write off. A landing-page A/B test cut cost per quote from A$980+ to under A$80.

Book Bliss club sign-ups at A$4.82 CPA· Single 5-week Facebook flight

2,452 Book Bliss club sign-ups at A$4.82 CPA across a single 5-week Facebook prospecting flight, with the modelled and first-party audience constructs delivering 77.4% of conversions on 72.6% of budget allocation.

cost per vehicle sold, on a 30% test drive lead to vehicle sale conversion rate· Single 31-day flight

A$48 per vehicle sold attributable to Google Display Network across a single 31-day flight: 99 test drive leads at A$14.51 per lead, on a documented 30% test drive lead to vehicle sale conversion rate.

reduction in blended cost per lead· First four months of the engagement

Blended cost per lead fell 57.7% in the first four months of the engagement, from A$227.27 to A$96.15 on a 17% budget increase. Across the 11 tracked months, 1,067 leads delivered at a blended A$146.29 cost per lead, with the retainer renewing month-on-month for 18 consecutive months.

cost per Microsoft channel partner recruited· 4-year always-on programme

A$1,278 cost per signed Microsoft Cloud Solution Provider partner across a 4-year always-on recruitment programme spanning Australia, New Zealand and South East Asia. 181 partners recruited on A$231,263 of managed Google Ads media, with rhipe Thailand running at A$646 per partner, roughly half the programme-wide rate.

site traffic in the first four months· First four months of the engagement

Site traffic nearly doubled in the first four months of the engagement, from 4,453 monthly sessions to 8,726, against a previous marketing investment that had been showing disappointing ROI. Peak month delivered 9,703 sessions and 5,790 users, a 2.18× session lift and a 2.76× user lift on the kickoff baseline.

cost per lead, 60% below the A$50 target· After A/B testing data accumulated

Cost per lead reduced to A$20, 60% below the A$50 target, on a campaign that paired two A/B-tested gated-content funnels with a Bitcoin Futures launch tie-in. Lead volume reached the point where the campaign had to be paused while the client streamlined internal sales operations to absorb it.

cost per store-locator conversion on the Where to Buy search campaign· Where to Buy programme

A$12.12 cost per store-locator conversion on the Where to Buy search campaign, 196 conversions at a 9.21% click-to-conversion rate from 2,210 clicks. Branded-product search demand routed to Ansell's retail partner network across Australia and New Zealand rather than competing on direct-purchase economics.

CPM on Apple-mandated premium-publication inventory· ApplePay launch campaign

A$2.52 CPM and A$3.14 CPC delivered against an Apple-mandated 48-site premium-publication whitelist for the ApplePay launch, with HTML5 creative animated up from supplied statics to a level of sophistication appropriate to the carrying environments.