ServicesInfrastructure
Wiring before
the campaign.
Every time.
Most agencies build campaigns; the wiring breaks within six months. The CRM stops syncing, the tracking stops firing, the automation rules nobody documented quietly stop working, and the next quarter's growth has to start from scratch. We build the operating layer first so the campaigns survive the team change, the platform migration, the comms shift.
We have run thousands of campaigns,
across hundreds of clients.
Trusted by
At a glance
At a glance
Involve Digital's infrastructure practice covers CRM and marketing automation, tracking implementation, and the broader digital infrastructure that lets growth compound across years rather than quarters. Engineered for survivability: documentation, observability, and handover built into the original brief. Verified outcomes include Teachers Mutual Bank's fragmented campaigns consolidated into one always-on tracking, attribution and reporting system spanning six product lines (Home Loans, Term Deposits, Credit Cards, Personal Loans, Car Loans, Travel Loans), supporting A$200M+ in deposits generated in twelve months. Working across Australia, New Zealand, the United Kingdom, the United States and beyond.
What we deliver
Five disciplines.
One operating layer.
01
CRM and marketing automation
HubSpot, Salesforce, Pipedrive, ActiveCampaign, Klaviyo, implemented or rebuilt around the actual buyer journey rather than the off-the-shelf template. Lifecycle stages that match how your team works, automation rules that ship documentation alongside the rule itself, and integration with the rest of the stack so the CRM stops being an island. Teachers Mutual Bank's six-product-line growth engine sat on top of a CRM and tracking layer we consolidated from fragments into one unified system.
02
Tracking implementation
Server-side and client-side tracking through Google Tag Manager (and the alternatives where GTM doesn't fit). Conversion events wired to the CRM, not just the platforms. Schema documented so the next agency or in-house engineer can read what we shipped without our help. Tracking that survives a Tag Manager migration is rare; we ship it anyway.
03
Digital infrastructure
The pieces that hold the rest together: data warehouses (BigQuery, Snowflake), iPaaS or middleware (Zapier, Workato, n8n) where the integrations need glue, and custom Next.js or Cloud Function layers where off-the-shelf tooling falls short. The infrastructure is invisible when it works and impossible to ignore when it doesn't.
04
Observability and documentation
Every system we ship comes with monitoring, alerting, and documentation in the client's own knowledge base. The phrase "we will know if it breaks" is doing real work; most agencies don't. The systems compound only if the team can run them after we step back, and that requires docs written while the system was being built, not retrofitted six months later.
05
Handover and change management
Infrastructure without the humans who use it ships nothing. We build training, runbooks, escalation paths and the quarterly review cadence into every rollout. The team owns the system at the end, not the vendor. Some engagements end with us trained out completely; others stay as monthly advisors. The shape of the relationship follows the client's needs, not the agency's commercial template. The goal is the same every time: we don't lock clients into ongoing dependency.
Case studies
Named clients. Verified outcomes.
Every metric below is on the books and tied to a named client. Scroll for the full set; click any card for the engagement detail.
FAQ
Questions worth answering.
Why is infrastructure separate from the rest of the agency work?
Most agencies hide the infrastructure work inside the campaign quote and under-invest in it because it doesn't show pretty in the pitch deck. The result is campaigns that work for one quarter and break in the second. We pull it out as its own discipline because the wiring is the part that determines whether the next two years compound or have to start from scratch. Most clients underspend here; we'd rather call it out and price it honestly.
What if we already have a CRM and a Tag Manager set up?
Most clients do. Most setups are partly broken, partly documented, and partly running on tribal knowledge. We start with an audit: what's actually firing, what the data layer looks like, where the cracks are. From there it's either a refit (cheaper, faster, lower risk) or a rebuild (slower, more expensive, but the right call when the foundation can't hold the new work). The audit takes two weeks; the call follows the data.
Do you replace existing systems or work with what is in place?
Whichever fits. We are not committed to any single CRM, automation platform or tag manager; the infrastructure's job is to support the marketing programme, not the other way around. We have migrated clients off Marketo onto HubSpot, off HubSpot onto Salesforce, and off Pipedrive onto custom-built pipelines. We have also stayed put on a working stack for ten years where the migration would have cost more than it returned. The data decides.
What does an infrastructure engagement actually cost?
Audit-only engagements run A$8,000 to A$15,000 for a focused stack review with documented findings. Implementation engagements scale with scope: a focused CRM rebuild starts at A$30,000, a multi-system rewire that includes data warehouse and middleware can run A$120,000 plus. Pricing is shared upfront in the first conversation with the strategist; engagement size is set against the work, not against a recurring retainer minimum.
Start
Ten minutes with the strategist.
Tell the strategist where the wiring's breaking, or what infrastructure you'd want in place before the next growth push. By the end of the conversation you'll have a plan, a quote, and a senior strategist on the line.