Acquisition systems modelled against unit economics, not vanity metrics.

return on a single Term Deposit campaign· Six-week campaign flight

5,090% return on a single 6-week Term Deposit campaign for Teachers Mutual Bank, modelled as A$5.7M of multi-year Net Interest Margin (NIM) contribution from the deposit balances acquired. Three-stage prospect-to-close media funnel running across paid search, paid social and programmatic display, with the system scaling materially as performance held.

in modelled home lending originated· Three connected flights

Approximately A$94M in modelled new home lending originated across the variable, classic and fixed home loan product lines, on an attribution layer rebuilt in Campaign Manager 360.

in audited retail deposit book growth· Multi-flight acquisition system

A$743M in audited retail deposit book growth, 1.55× the mutual sector deposit growth average, inside a multi-channel Term Deposits acquisition system that produced a 5,090% return on a single campaign, modelled as A$5.7M in multi-year Net Interest Margin (NIM) contribution from the deposit balances acquired.

cheaper CPA vs Finance and Insurance Search benchmark· Campaign flight

Credit Card applications acquired 777% cheaper than the Finance and Insurance Search CPA benchmark, on a low-rate product that won Money Magazine's Cheapest Credit Cards recognition through the engagement window.

Modelled lending originated· Six-week acquisition flight

66 verified Car Loan applications at A$566.96 CPA across a six-week acquisition flight, modelling to approximately A$1.05 million of new lending principal originated on the consumer-direct Car Loan flight.

Funded accounts vs forecast· Campaign period

5× more funded forex accounts than forecast, with cost per sign-up cut from $100 to $20 (80% reduction) across Google Ads, Display, YouTube, Facebook and Twitter. Facebook conversion rates lifted 3.4× post audience refinement.

site traffic in the first four months· First four months of the engagement

Site traffic nearly doubled in the first four months of the engagement, from 4,453 monthly sessions to 8,726, against a previous marketing investment that had been showing disappointing ROI. Peak month delivered 9,703 sessions and 5,790 users, a 2.18× session lift and a 2.76× user lift on the kickoff baseline.

cost per lead, 60% below the A$50 target· After A/B testing data accumulated

Cost per lead reduced to A$20, 60% below the A$50 target, on a campaign that paired two A/B-tested gated-content funnels with a Bitcoin Futures launch tie-in. Lead volume reached the point where the campaign had to be paused while the client streamlined internal sales operations to absorb it.

CPM on Apple-mandated premium-publication inventory· ApplePay launch campaign

A$2.52 CPM and A$3.14 CPC delivered against an Apple-mandated 48-site premium-publication whitelist for the ApplePay launch, with HTML5 creative animated up from supplied statics to a level of sophistication appropriate to the carrying environments.