Case studiesTrades
Mr Mow Garden Services
A 14-page Webflow build replaced a 3-page self-built site for a Gore-based lawn-mowing business in two weeks, for NZ$1,000 all in. Between April and August 2026, its first and fifth full months live, its monthly Google search impressions tripled and its search clicks nearly doubled.
Outcome
all in, for a 14-page site built in two weeks· Live since March 2026
Client
Industry
Region
Engagement length
Services touched
- Web
- Search
01The challenge
A self-built 3-page site that was generating zero new enquiries.
Mr Mow Garden Services is a locally owned lawn mowing and garden maintenance business based in Gore, Southland, serving residential and commercial properties across Gore, Mataura, Wyndham, Edendale, Balclutha and Invercargill.
The existing website, mrmowservices.co.nz, was self-built and doing the business no favours. It had just 3 pages: a homepage, a contact page, and a gallery that redirected visitors to Facebook. The meta title read simply "Mr Mow" with no meta description at all. There were no service pages, no area pages, no FAQs, no testimonials, no pricing information and no clear calls to action. The same introductory paragraph appeared twice on the homepage. For anyone searching "lawn mowing Gore" or any related term, the site was invisible.
The owner knew the work was good, regulars kept coming back, but the website was not generating a single new enquiry. In a small town like Gore, word of mouth only goes so far. Involve Digital was brought in to fix the digital presence from scratch and turn it into a genuine lead-generation tool, on a budget that made sense for a local trades business.
02The approach
14 pages. Local SEO foundation. Two-week build. NZ$1,000.
The brief was simple: build a website that actually works. One that ranks, converts and positions Mr Mow as the clear first choice for garden services in Gore and Eastern Southland.
A Google Ads campaign was planned as a secondary growth channel, but the priority was building an organic foundation that could generate leads without ongoing ad spend, critical for a small business where every dollar matters.
The old site had 3 pages. The new site has 14. That number alone tells the story, but the detail matters more. We replaced the self-built site with a purpose-built Webflow platform designed from the ground up for local SEO, conversion and credibility. The entire build was completed in approximately 2 weeks, for a total investment of NZ$1,000.
This was not a case of throwing money at ads and hoping for volume. The strategy was built around a simple truth: in a small regional market like Gore, you do not need thousands of visitors, you need the right twenty people searching for "lawn mowing Gore" this week to find you first. Every architectural decision served that goal. The site was built to do the selling before the phone even rings.
All in
Two-week build, 14 pages, designed from the ground up for local SEO and conversion.
03The result
Three times the search impressions by month five. Zero ongoing ad spend.
The old site versus the new site is a study in contrasts. The difference in approach is even more telling. The old site's homepage copy read: "We believe that a well-maintained garden is a reflection of your home". Generic, could be any garden business anywhere in the world. The new site opens with: "Lawn Mowing & Garden Services in Gore, Southland". Immediately geo-targeted, immediately relevant, immediately rankable.
Every page on the new site is a landing page. Every page has a purpose. Every page is built to rank for a specific search term in a specific location.
Google's own Search Console data shows the site doing its job. In April 2026, its first full month live, it drew 655 search impressions and 23 clicks. By August it drew 2,054 impressions and 43 clicks, without a cent of ongoing ad spend. It shows on page one for local searches such as "chimney sweep gore" (average position 4.9, 27 June to 25 September 2026), and it is structured to compound in organic value over time.
All of this from a NZ$1,000 website build, completed in 2 weeks. For a local trades business in a town of 13,000 people, this is what a properly built digital presence looks like. No fluff. No bloat. Just a site that does exactly what it is supposed to do: put you in front of the people searching for what you sell, where you sell it.
The deeper outcomes
Behind the headline metric.
- 14-page Webflow site, up from a 3-page self-built starter
- Monthly Google search impressions up from 655 in April 2026 to 2,054 in August, and search clicks from 23 to 43 (Search Console)
- On page one for ‘chimney sweep gore’, one of its services (average position 4.9, 27 June to 25 September 2026)
- Two-week build turnaround for NZ$1,000 total investment
- Geo-targeted page architecture covering Gore, Mataura, Wyndham, Edendale, Balclutha and Invercargill
- Zero ongoing ad spend; organic foundation built to compound
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