Tudor Insurance

Tudor Insurance is a Melbourne-based insurer with decades of presence in the Australian market, a recognised name built on trust, longevity and industry credibility. In 2022, they identified a clear growth opportunity: their reputation was solid, but their digital presence had not kept pace with an increasingly competitive landscape.

They came to Involve Digital with a direct challenge: establish a commanding digital presence amidst intense market competition, generate high-quality leads with a strong emphasis on conversion, and ensure every dollar spent delivered maximum ROI.

The brief was unambiguous: growth, fast, with measurable results to back it up.

We approached Tudor Insurance's growth through a multi-channel acquisition system designed to capture demand at every stage of the buyer journey, from high-intent search to targeted professional outreach.

The objective was not simply to generate leads. It was to build a scalable, repeatable pipeline that could convert quality prospects into paying clients efficiently and at pace. Four channels formed the core of the system: Paid Search, Cold Email, LinkedIn InMail and Display Remarketing, each with a distinct role in moving prospects from awareness to conversion.

We built the campaign architecture from the ground up, ensuring every touchpoint was aligned to Tudor Insurance's positioning as a trusted, established Australian insurer, while projecting the modern, digitally confident brand they needed to compete.

Paid Search campaigns were structured around high-intent keywords to intercept buyers at the moment of decision. Cold email sequences were crafted to be personalised and compelling. No generic blasts, just relevant, well-timed outreach that opened conversations. LinkedIn InMail campaigns targeted decision-makers directly, leveraging Tudor Insurance's credibility to cut through the noise. Display Remarketing closed the loop, keeping Tudor Insurance front of mind for prospects who had already shown interest.

Every element was built for conversion, not just visibility.

Generating leads is only half the equation. We ensured the growth system was structured to support Tudor Insurance's sales process end to end, delivering prospects that were not just interested, but ready to act.

By targeting high-intent signals through Paid Search and reaching verified decision-makers via LinkedIn, we filtered for quality at the top of the funnel. Cold email and Display Remarketing nurtured those prospects through the pipeline, reducing friction and shortening the path from enquiry to close. The result was a system built for efficiency: fewer wasted conversations, more signed clients, and a cost-per-acquisition that made commercial sense from day one.

The multi-channel system worked in concert rather than in isolation. Each channel reinforcing the others, compressing the sales cycle and driving conversion rates well above industry benchmarks. All within the first month of going live.

107 leads. 47 new clients. 1,392% ROI. In the first month.

For Tudor Insurance, this was not just a marketing win. It was proof that a business with decades of reputation and the right digital growth system behind it can move fast, compete aggressively and convert at scale. The foundation is now in place to keep compounding those results.