Trade Credit Insurance Broker

A leading Australian trade credit insurance brokerage, with decades of experience protecting businesses against debtor default and bad debt, needed to scale its client acquisition through digital channels.

The brokerage operates in one of Australia's most competitive financial services categories. Trade credit insurance is a high-value, relationship-driven product, and the businesses that need it most are often the hardest to reach. Business owners, CFOs and finance directors do not search for trade credit insurance every day. When they do, the brokerage needed to be the first name they found.

They brought in Involve Digital to build a Google Ads acquisition system capable of generating high-quality leads at scale, with unit economics that justified aggressive investment.

The objective was clear: build a Google Search Ads engine that could reliably deliver qualified leads at a cost per acquisition that made sense against the lifetime value of a trade credit insurance client.

The strategy was simple: capture every high-intent search for trade credit insurance in Australia, convert at the best possible rate, and let the compounding economics do the rest. With 7-year average client retention, every client acquired today is still generating commission in 2033, making the true ROI of this channel far greater than what Year 1 numbers alone suggest.

We built the campaign architecture entirely around Google Search Ads. No display, no social, no remarketing. Just high-intent search capture, executed precisely. No wasted channels. No vanity metrics. Just search ads, done properly.

The unit economics tell the story of why this engagement scaled aggressively.

Every dollar invested in Google Ads returns A$5.34 in Year 1 revenue alone. But trade credit insurance clients do not leave after 12 months. They stay for an average of 7 years. That transforms the economics entirely. Year 1 ROI of 434% compounds to 2,037% by Year 7 as retained clients continue generating commission without any additional acquisition cost. Year 1 commission revenue of A$961,714 alone is strong. The same media programme compounding to A$9.6M in cumulative revenue by Year 4 is extraordinary.

With a 20% monthly budget scaling model built into the strategy, the campaigns are designed to compound. By month 12 the modelled programme generates 796 leads, 68 new clients and A$595,468 in monthly revenue at a consistent 434.3% ROI.

Across Q1 2026 alone the campaigns generated A$291,720 in projected commission revenue, a 434% return on investment in 90 days. The campaigns maintained consistent performance as the programme scaled. Lead quality held. Conversion rates held. CPA held. The system was built to scale and it did exactly that.

One channel. No fluff. Just Google Search Ads, where every new client stays for an average of 7 years, turning a 434% Year 1 return into a 2,037% lifecycle return. Every month the campaigns run, the base grows. Every year, the revenue compounds.