Case studiesEducation
The Bitcoin Transition
A free Bitcoin education site built to be believed: a 66-second typographic film that ends on the live block height, 164 pages mapped for search, and 100 for SEO in Google PageSpeed Insights on desktop and mobile.
Outcome
SEO score in Google PageSpeed Insights· Six-month build
Client
Industry
Region
Engagement length
Services touched
- Web
- Search
- Content
01The challenge
An education site, in a subject buried under hype. It had to be believed.
The Bitcoin Transition is a free education site about sound money: how Bitcoin works, why it was built, and what hard money means in practice, from Austrian economics to self-custody. It sells nothing. There are no paid courses, no consulting and no price tickers.
The subject is the hard part. Bitcoin arrives buried under hype, so a site about it starts from suspicion. The standard had to be set as high as it would go: every figure sourced, every claim checkable against the blockchain or a primary source, a plain voice with no hype vocabulary, and a structure that search engines, and the AI assistants that answer from them, can find, parse and cite.

02The approach
A film instead of a hero banner, and every fact pinned to its source.
The homepage opens on a 66-second typographic film: the Lehman Brothers bankruptcy, Satoshi's whitepaper email to the cryptography mailing list, the genesis block's embedded Times headline decoded byte by byte, Zimbabwe's hundred-trillion-dollar banknote, each halving on schedule, and a closing shot that reads the live block height from the network. Every shot holds for its reading load, so the film is text a visitor can actually read rather than motion for its own sake.
The motion is built to behave. It plays only while it is on screen and the tab is visible, visitors who prefer reduced motion get a still title card and a Play button, and on a phone it reflows rather than shrinking the desktop layout: the genesis-block hex drops to eight bytes a row. Automated tests hold it to its facts. The genesis text must match what block 0 actually carries, every shot must hold long enough to read, and no bright frame may ever be a fast cut.
None of it comes from a template. The site is a Next.js build written for this subject, with no theme and no page builder, and the rest of it carries the same standard. Supply and stock-to-flow are computed from Bitcoin's issuance schedule rather than typed in, the live block height runs in the page headers, and an evidence pass checked every headline figure, quote, FAQ and meta description against the chain or a primary source, correcting eighteen of them.

03The result
Built for search, and for the AI assistants that answer from it.
The structure is complete: 164 pages in the sitemap, Article and BreadcrumbList markup on all 57 articles, FAQPage markup on the explainer and data hubs, and a robots file that admits every crawler, AI assistants included. Share cards are drawn in the film's own visual language, so a link looks like the site wherever it lands.
Internal linking was planned rather than left to chance. Every article's related reading is assigned site-wide so that no post is orphaned: articles with no inbound related link went from 20 to 0, every one now has at least two, and the ten most-linked articles' share of those links fell from 68% to 31%.
Google PageSpeed Insights scores it 100 for Accessibility, Best Practices and SEO on desktop and mobile, in every run. It passes every applicable check in Agentic Browsing, Google's new category for how browsable a site is to AI agents. With the film playing, Performance takes a median of 93 on mobile and 99 on desktop across five runs, and there is no layout shift at all.
SEO in Google PageSpeed Insights, on desktop and on mobile
Orphaned articles, before
20After the link plan
0Performance · mobile
93Performance · desktop
99Accessibility
100Best practices
100Agentic browsing checks
1/1Google PageSpeed Insights, Lighthouse 13.5.0, homepage, 27 September 2026: the median of five runs on each device (mobile runs 75–97, desktop 97–100). Accessibility, Best Practices and SEO scored 100 in all ten runs. Agentic Browsing is a new Lighthouse category, still under development; five of its checks did not apply to this site.
The deeper outcomes
Behind the headline metric.
- 100 for Accessibility, Best Practices and SEO in Google PageSpeed Insights, on desktop and mobile, in every run
- Performance medians of 93 on mobile and 99 on desktop across five runs, with the film playing and zero layout shift
- Every applicable check passed in PageSpeed Insights' new Agentic Browsing category
- Built from scratch in Next.js: no theme, no page builder
- Article and BreadcrumbList structured data on all 57 articles; FAQPage on the explainer and data hubs
- No orphaned articles: every post has at least two inbound related links, down from 20 posts with none
- Every headline figure, quote, FAQ and meta description checked against the chain or a primary source
- A 66-second typographic film that ends on the live block height, tested for flash safety and reading time
In the work








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