In 2015 the Monster Group was formed and today is a collective of a few businesses. Tax Monster, Debt Monster, Electricity Monster, Internet Monster and Solar Monster. Because the monster group is all about getting the best deal for consumers across the various industries, they operate in. Their marketing efforts solely focus on driving highly relevant traffic to their comparison sites to generate leads so they can pass those leads on to their providers. The providers they work with are. Origin Energy, Energy Australia, Dodo, Powershop, Synergy, ActewAGL, Ovo Energy, Blue NRG, Simply Energy, ERM Business Energy, Spintel, Vivid Wireless, Optus, TPG, Resinc, Otipower, Green and Gold Solar, Telstra, Energy Options and more. So for their business model to work, they need to be able to bring in leads cheaper than all the most significant companies across Australia. Because of this, performance digital marketing is everything to them. This happens to be the area in which Involve Digital excels the most, so it's a great match. In addition to all of this, the founder of The Monster Group wanted his team to learn about digital marketing, so Involve Digital took an advisory role and education role to help them as a company improve their entire marketing operation.