Case studiesInsurance
Steadfast
9.7× more broker leads than the prior agency on equivalent media spend by Year 5, with the partnership ongoing since 2018 across search, social, audio, display and out-of-home. Steadfast Group market capitalisation grew from A$2.36 billion to A$7.63 billion across the same period.
Outcome
Broker leads vs prior agency· Year 5
Client
Steadfast
Industry
Insurance
Region
AU + NZ
Engagement length
Year 5
Services touched
- Search
- Social
- Data
01The challenge
New agency. Same budget. Higher bar.
As of 2018, Steadfast Group, the largest insurance broker network in Australasia, was searching for a new agency to lead its digital marketing and creative work. Involve Digital won the account alongside our partners, but expectations were high. The outgoing agency was Bohemia Group (part of M&C Saatchi), and every performance metric would be benchmarked against their previous year's results using the same annual budget.
The opportunity: prove that a performance-led approach could drive superior results with zero historical data to rely on. The mandate was specific: increase the number of "Find a Broker" leads from the Steadfast.com.au website using the same annual media budget.
02The approach
Agile testing. Rebuilt creative ecosystem. One mandate.
With no existing campaign history or audience insights to lean on, we deployed an agile testing framework designed to identify high-performing channels, creative and targeting combinations quickly. Each winning element was scaled to maximise volume without compromising cost efficiency.
Involve Digital rebuilt the entire creative ecosystem from scratch. Performance display banners, Google search ads, Facebook and Instagram campaigns, LinkedIn retargeting, Twitter ads, Spotify audio, and out-of-home integrations. Every piece of creative carried a consistent brand tone and a single-minded call to action, "Find a Broker", designed to drive qualified traffic and conversion.
To ensure budget efficiency and long-term scalability, we structured campaigns to launch conservatively, gather performance data, then scale only the most cost-effective channels. A media mix model enabled dynamic reallocation of budget in real time, ensuring each dollar was working harder and delivering not just more leads, but higher-intent prospects for the broker network.
03The result
From 5× in three months to 9.7× by Year 5.
Since 2018, Involve Digital has launched and managed over 2,000 micro-campaigns across Australia and New Zealand. Each campaign underwent ongoing optimisation across creative, targeting and bidding strategies, ensuring continuous performance uplift despite inflation and rising media costs.
Within 3 months, Involve Digital delivered 5× more broker leads than Bohemia had achieved, using just 23% of the annual budget. By end of Year 1, broker lead volume had grown to 6× the prior agency baseline. By Year 5, that lift had compounded to 9.7× the prior agency benchmark on equivalent spend, the strongest broker-lead performance in the company's history.
Steadfast's market capitalisation grew from A$2.36 billion to A$7.63 billion over the period Involve Digital has been managing their digital marketing, a strong signal of sustained business performance and brand growth. The campaigns consistently beat all historical KPIs set by Steadfast and played a role in the financial growth recognised in their 2022 shareholder report.
The deeper outcomes
Behind the headline metric.
- Within 3 months: 5× more broker leads than the prior agency on 23% of the annual budget
- Year 1: 6× the prior agency benchmark, same media budget
- Year 5: 9.7× the prior agency benchmark, the strongest broker-lead year in company history
- 2,000+ micro-campaigns shipped across Australia and New Zealand since 2018
- A$2.36B to A$7.63B in Steadfast Group market capitalisation across the engagement period
- Beat every historical KPI set by the prior agency, recognised in the 2022 shareholder report
In the work
Related
Other engagements that ship the same kind of outcome.
Start
Want this kind of outcome for your business?
The strategist below picks up the same lens we used for Steadfast. Tell them what you're trying to grow. By the end of the conversation you'll have a plan, a quote, and a senior strategist on the line.