A three-minute short film directed by Nick Leary, shot in Biella, Italy, at the Lanificio Cerruti textile mill.
The black-and-white video starts with Nino Cerruti introducing himself and telling the audience how he became interested in wool and textiles at the age of 10 when he visited the factory during the summer holidays. He continued going to the mill, and by the time he was 19, he was educated in producing fine wool cloth. He had a period when he went to learn about wool grading so that he understood that wool production is dependent on the ingredients of wool, not just the micron, but the crimp and the oil content – much akin to a Michelin star chef. The mill is vertical, which means they have a full prediction on site from yarn spinning, dyeing, weaving and finishing. Nino then goes into detail about the different types of wool. Before talking about the manufacturing process and how they use water to produce the power to run the mill. The film then cuts to introduce the collaboration between Cerruti and Lou Dalton, where the audience see them working together. Lou Dalton then introduces herself as a menswear designer and expresses how inspired she is to be working with Cerruti. These scenes are shot in her London-based design studio.