Charles Darwin University is consistently lauded as one of the best universities in the world, which is a remarkable achievement for a dual-sector institution under half a century old. Involve Digital were proud to stand with them in their quest to ensure the brightest minds of this generation thrive at their university. By studying their campaigns before Involve Digital came along, it was evident they deserved much better. It was time to get to work. This wasn't about getting clicks. This was about getting students through their doors. Each of their 17 faculties required a unique approach.
We learned what they were all about before optimizing every aspect of their digital marketing. The previous agency was serving law ads on an Alice in Wonderland app, so we had to fix up all of this for them. Including delivering 4.4X more applications than the prior agency to reach their goals. It was a mess, and they were behind on student applications for the semester, so Charles Darwin's brief reflected that. They were desperate to get an agency working hard for them in a transparent way instead of an agency bundling huge margins into their CPM rates, only to serve ads to Alice and Wonderland fans.