Harper Collins, one of the world's largest book publishers, needed help launching their Book Bliss website. A place where avid readers could go to find new books, read excerpts, and learn about Harper Collins's upcoming releases. For a successful launch, Harper Collins needed to run a Facebook awareness campaign with a clear call to action, asking visitors to sign up for the Book Bliss club.
Drive people to the Book Bliss website and have them sign up for the club.
The use of Facebook to deliver this message was very effective. The page post link ads had a clear call to action, called out the club benefits, used bright colours and told the audience that the service was free. This helped to grab attention and encourage people to sign up.
As with most, the approach with this campaign was to create a large target audience and segment that audience into micro audiences. We don't just do this to align better creative to the micro audiences. We do this to speed up our data accumulation and analysis to reduce the time it takes to optimise. Building campaigns in this way gives us more flexibility when running the campaign and, in turn, increases results.
Reached 273,897 people
2,466 Sign Ups