The Woolmark Company is a certification mark used on products that are made of wool and adhere to the strict quality guidelines set by The Woolmark Company. The Woolmark Company launched the logo in 1964 under its previous name, the International Wool Secretariat. Understanding The Woolmark Company's history is essential as it sheds light on the strict quality and standards they work towards. When they came to Involve Digital with the Scabal, Pursuit of perfection brief, we knew they would be looking for perfect campaign execution with high impact. This fits well with our manifesto "Impressive until the absolute", so in our eyes, it was an ideal match. Pursuit of perfection was a campaign for Scabal noble fleece, a product known for absolute quality. The two-part short film series explains what Scabal is about and how they constantly pursue perfection in their fleece manufacturing process using the highest quality Australian wool.