Hawke's Bay occupies a distinctive position in the New Zealand commercial landscape. The region's twin cities of Napier and Hastings anchor a commercial economy built on premium food and wine production, horticulture, and a growing food tourism industry that draws visitors from across New Zealand and internationally. Napier's remarkable art deco architecture — rebuilt after the devastating 1931 earthquake — has become one of the region's most distinctive commercial assets, anchoring a hospitality and tourism economy with genuine international recognition.

The wine industry is Hawke's Bay's most internationally prominent commercial sector. The region is New Zealand's second-largest wine producer and is internationally recognised for Bordeaux-style red wines, Chardonnay, and Syrah. Wineries ranging from boutique family operations to large corporate-owned estates have invested heavily in cellar door experiences, accommodation, and food and beverage operations that turn wine tourism into a year-round commercial activity.

The commercial horticulture sector — particularly apple and pip fruit production from the Hawke's Bay plains — is a major economic contributor, generating significant export earnings and supporting extensive supply chain and logistics activity. Agri-food processing, packaging, and logistics businesses serve both the wine and horticulture sectors across the region.

Involve Digital works with Hawke's Bay businesses to build growth systems that capitalise on the region's premium brand positioning. We help wine and food businesses develop digital marketing and direct-to-consumer channels, assist hospitality and tourism businesses improve their digital presence and booking conversion, and help professional services firms serving the region's agricultural and food sectors build scalable commercial systems.