Your pipeline's running on referrals. Let's fix that.

EXECUTIVE SUMMARY

Meridian generates most of its leads through word of mouth and a handful of long-standing relationships. That’s worked — but it caps your growth and leaves you exposed whenever those relationships go quiet. We’re recommending a combined SEO and Google Ads strategy that builds a reliable inbound channel targeting high-intent homeowners and commercial property managers across the South West. Within six months, you’ll have consistent lead flow you control, not depend on.

THE CHALLENGE

Your website ranks for your brand name and not much else. There’s no visibility for the commercial or residential search terms your best customers are using — “flat roof replacement Bristol”, “commercial roofing contractor Somerset” — and the paid search account you ran previously wasn’t structured to convert. Organic traffic sits at around 280 sessions per month. Your closest competitor is pulling four times that on the same keywords.

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OUR APPROACH

We’ll build your search presence from the ground up, in two parallel tracks. On the organic side: a full technical audit, a priority keyword set targeting bottom-of-funnel commercial and residential terms, and a content structure built around what your buyers actually search before they call. On paid: a clean Google Ads rebuild — correct campaign structure, tightly matched keywords, location targeting across your service area, and conversion tracking actually connected to your CRM so we can see what’s generating quotes, not just clicks. Both channels feed the same outcome: more qualified enquiries, tracked end to end.

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Our 8‑Step Digital Strategy

WHAT YOU
WILL GET

Within 90 days, your Google Ads account will be generating trackable enquiries at a cost per lead you can evaluate against your average job value. Within six months, organic traffic will increase by a minimum of 40% from current baseline, with first-page rankings across your priority service-area keyword set. By month twelve, the SEO channel will be generating inbound leads independently of paid spend — giving you a sustainable pipeline that doesn’t require ongoing ad budget to maintain.

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