Nuance Power

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Overview

Power PDF is an exciting alternative to Adobe Acrobat. Any brand willing to go into battle with such a giant is always a thrilling partner for Involve Digital. The success of this project depended on the number of leads and trial downloads we achieved. It almost goes without saying that this was made all the more challenging due to people automatically using Adobe without a second thought, but when do we ever back down from a challenge?

Never. We set out on our mission to acquire new users to the website to drop cookies and remarket to users throughout the purchase cycle. After increasing awareness and finessing our segmented campaign structure into three main sections – Low, Medium and High intent – we were ready to lead users through the conversion funnel and achieve the fantastic results our creative campaign deserved.

Services

  • Search
  • Display

Duration

February 2016 - March 2016.
Standing up to Adobe.
2.1 Million Impressions.
Standing up to Adobe.
9373 Clicks.
Fighting a giant.
Fighting a giant.
Google Adwords was the mother of all our conversions.
Serious Segmentation.
“PDF conversion software” keyword converts 21.25%
“Edit pdf” keyword converts 83.33%
Serious Segmentation.
“PDF pro” keyword converts 100%
Through adversity, we succeed.
Through adversity, we succeed.
Our cost per acquisition was $55.24.