HarperCollins is a worldwide powerhouse in publishing. Their reputation and standing as one of the “Big Five” English-language publishing companies makes them an important client for Involve Digital, but it’s the impressive results we achieved for the New York-based publishers that gives us pride. The suitably alliterative title of our campaign for the literary kings was ‘Book Bliss,’ which with simple and clear creative asked people to sign up for free in return for offers on books and a promise to hear about things first; true lovers of literature wouldn’t dare miss out.
Reaching the right people with such an opportunity is everything. We saw it fit to concentrate our attention across just one platform: Facebook, which is proving to create a wealth of opportunities for us at present. The way in which we apply our digital marketing expertise to the social media platform is proving to bring us a great deal of success in recent months, and by continuing onto our case study you will see the precise results of our ‘Book Bliss’ campaign for HarperCollins.