Charles Darwin University is consistently lauded as one of the best universities in the world, which is a remarkable achievement for a dual-sector institution under half a century old. We were proud to stand with them in their quest to ensure the brightest minds of this generation thrive at their university. By studying their campaigns before ID came along, it was evident they deserved a hell of a lot better. It was time to get to work. This wasn’t about getting clicks. This was about getting students through their doors. Each of their 17 facilities required a unique approach.
We learned what they were all about before optimizing every aspect of their digital marketing. Before, they were serving law ads on an Alice in Wonderland app, so we had to transform the entire system. The important takeaway – beside the great success we achieved – was how informed we left CDU upon completion of our task. They now understand how to interpret results, how not to be misled by agencies who try to sell bullshit results that don’t carry weight, and how to stand up for themselves on the digital landscape.