You guessed it. The digital marketing agency with an intemperate focus on performance and roi. Turning the tide of bullshit normality in favour of results.
It’s our time.
With an absolute focus on performance, we get the best results for the lowest media spend. Our digital media campaigns are structured to generate the greatest flexibility. Our hands-on approach is based on action, capitalising on the channels that generate the best results.
We concentrate our operations across Google AdWords and DoubleClick Search, and this is where the lion-share of the internet search traffic is. Our reach is extensive though, and we still serve the capability to buy media across Bing and Yahoo as well. The way in which consumers interact with brands is becoming more and more mobile as time passes. It’s no coincidence, therefore, that mobile advertising is one of the most powerful way for a brand to connect with people throughout any time of the day.
Social media advertising on Facebook and Instagram on mobile or serving interactive banners across sources such as DoubleClick, MoPub and inMobi.
We focus our media buying strategies around purchasing display inventory from a wide range of sources such as DoubleClick, Google Display Network, Appnexus, Adform, PubMatic, Rubicon, SmartRTB+, AOL, OpenX, amongst a great deal of other sources. One reason we welcome such a wide range of options is to ensure we always have unrestricted access to media that converts efficiently and reliably. With DoubleClick Bid Manager (DBM) and the Demand Side Platform (DSP), we have access to the most inventory worldwide.
DoubleClick Campaign Manager (DCM) helps manage your creative, consolidating reporting and passing data to optimise campaigns and keep the client’s cost down. DoubleClick Search (DS) is a management platform that facilitates the management of paid search buys across Bing, Yahoo, Baidu and Google, while leveraging Google’s algorithms for bidding optimization and the advantage of consolidated reporting.
Social Media has impacted people to the extent that it’s fair to label this generation as the social media generation, participants in the digital revolution. If a company doesn’t follow suit and become similarly digital and social then they aren’t going to survive. Facebook is the channel from which we accomplish the most success. Our understanding of its targeting capabilities is immense, but we don’t limit ourselves to Facebook alone; Instagram, Twitter and LinkedIn are powerful tools in our mission across the digital landscape.
Video has become the most immediate channel through which a brand communicated with its people. Advertising across video has inevitably become powerful too. We have negotiated unrestricted access to a wide range of media sources available to us, of which include Youtube, Brightroll, DoubleClick, Appnexus, Adap.Tv, SpotXchange, SmartStream Tv, Teads Tv, Tremor and so many more.
Our approach to SEO couples it with Search Campaigns, making sure we bring the most impressive results for our clients. A fluid strategy with SEO works with Google, evolving at the same rapid rate and focussed on delivering. The new ‘fluid’ strategy is far superior to the dates ‘cookie-clutter’ SEO approach. We customise our strategy for a specific brand and particular keywords. Further than this, a rich competitor and industry analysis is undertaken and consistently reviewed, contributing the our SEO strategies coming out on top.
After an audit, we acquire as many valuable industry links a possible, applying our flexible SEO tactics and strategy to create new opportunities and take better advantage of already profitable channels. Websites are optimised to gain an advantage over competitors through any means possible, while, at the same time, ensuring there is no drop in quality in the writing on your website. The keywords don’t stand out.
Our creative partner, Bonne Marque, is one of the most awarded design agencies in the business. Their name is advertising is built on offering clients services in branding, advertising, design, writing, all under a minimal style that is unmistakably Bonne Marque.
There is no greater evidence of excellence in web design than industry awards, and Bonne Marque have completed the set of creative industry awards time and time again. The company were awarded the Swedish Agency of 2015; they added the prestigious Website of the Year to their achievements in 2016, as well as dozens of Website of the Day awards and several Website of the Month awards.
The individuals at Bonne Marque have also won awards in web design, including the fiercely contested Designer of the Year and Developer of the Year awards.
Bonne Marque first made their name in the web design industry as experts in branding services, quickly winning recognition and awards for the imaginative and successful websites they create for clients. Building brands is a rich experience, dependant on an intricate creative process. Primarily, it’s all about extracting the essence of what makes a brand stand out from its competitors and keeping that at the centre of all subsequent decisions in design and functionality.
Bonne Marque is experienced in building a brand from its roots and also rebranding or maintaining the brand of an existing company.
With a team of award-winning designers and animators, the promise of aesthetically impressive and results-driven campaigns is a promise we can guarantee. The extensive range of what we can offer with regard to ad design extends to HTML5, animated banners in any size or specification, animated GIFs, static JPEGs to use across social, video, print OOH and even TVC production. Impactful ad design is achieved by an understanding of minimalism, which is the defining characteristic of Bonne Marque.
With ad design, less is more, and there are just a few seconds in which to captivate the viewer. Design, animation and copywriting are therefore equally important in this service.
Bonne Marque represents the reverse of a trend in the recent copywriting landscape. Where other creative agencies seem to overlook the discipline of writing, which has seen standards drop radically in recent years, Bonne Marque has brought writing back to the forefront. Their approach couples writing with design to create impactful campaigns instead of thinking of writing as a last-minute addition to completed design.
The writers at Bonne Marque are skilled in a wide-range of genres - they have published novels, they are award-winning copywriters, and their articles feature regularly in various prestigious web design magazines, including Communication Arts and Web Designer Magazine, about wide-ranging subjects and always encouraging the industry to value writing once again.
Mobile App Design requires the same skillset as Web Design, but with one key difference: although web design should often focus on the user experience, app design must always do so. A website can act as the canvas for a creative project, but an app must be completely functional. User flow and navigation are extremely important. The way in which the user interacts with the design should be clear at all times, and minimizing the amount of clicks between points a to z takes great design.
Animations play a supportive role in mobile app design, using subtle movement to guide the user to action. However different from web design and standard advertising, the Bonne Marque principles of design still stand as essential qualities in order to create award-winning, elite mobile app design.
The digital landscape is a process dependant on development, and our network extends to some of the finest in the world. Our multi award-winning connections excel in all areas of digital, from custom CMS, front-end and so much more.
Our process is entirely holistic, bringing together the best in code and creative and working together to create the finest award-winning websites and digital platforms anywhere in the world. The mention of a comprehensive approach with regard to creatives being mentioned alongside development is important in the sense that it means that every member of our team is creating together, all moving towards the same client goal with the same enthusiasm.
When this approach is considered with the fact that our front-end and back-end developers are considered the finest in their respective disciplines - their ‘Developer of the Year’ awards back this up - then the answer is absolute: we have the personnel, the process, and the portfolio that proves how competent we are. The awards, the fame, the name is Bonne Marque.
Certain projects require a custom CMS and our back-end developers have each contributed to a remarkable portfolio of projects with such a quality. The focus is on efficiency and security, making sure those who use the system to enter data enjoy a smooth and user-friendly experience. The maximum security our developers impose on every interface we build limits the chances of any system being hacked. The final quality to cover is the relationship between our back-end developers and all other members of our team, front-end developers and all creatives.
By working together across each step of the overall creative process, the work we create is functionally, aesthetically and financially better than the competition. We create the best websites and digital platforms for the lowest investment.
Our award-winning designers and developers create digital experiences that strike an impression across all platforms, including mobile apps, which are becoming more crucial nowadays. More and more people are choosing mobile to access the brands they love on the internet and mobile apps account for a great deal of traffic. Consumers are never apart from their phones and our experience in mobile app development shows that we are all about the experience of the consumer, ensuring they can access the information they need as quickly as possible while maintaining our stronghold on award-winning design.
Our development team is practiced in both iOS & Android development for native apps on phones and tablets.
Our creative and code team have 12+ years of experience developing top of the range banners for some of the biggest brands on the planet. Through a rare approach that distinguishes our work from the rest, we apply award-winning design aesthetics to a discipline that too-often overlooks the aforementioned qualities. When our designers and developers join to create banners, we apply a great deal of focus on animation. The right animation draws the user’s eye to the right places at the right time, making it more likely they will notice and act on the advertisement.
Our banners are validated and optimized for all ad platforms and the combination of our designers’ attention to detail and award-winning talent with the experience and functionality of our developers makes our work in banners stand out from the crowd.
By applying the same methods of working from the ‘website development’ and ‘custom CMS development’ sections, we create eCommerce websites that bring branding to the fore. An eCommerce website is sometimes viewed as a functional vehicle through which the consumer is guided into making a purchase. This makes the ‘experience’ even more important, and by bringing the brand’s personality to the focus, the consumer doesn’t feel like they are being pushed towards making a decision; instead, they feel as though they are being treated like an individual, in the company of the personality of the brand.
Our eCommerce portfolio includes the following brands - Drupal, WooCommerce, Shopify, Magento & Squarespace - and we bring the brand experience to the centre of every eCommerce platform.